Search & Social - Lead

About Omnicom Global Solutions

Role Overview

Roles & Responsibilities

• Managing Search & Social campaigns end to end including setup, troubleshoot, optimization & reporting
• Creation of detailed Search & Social media plans in line with business objectives and campaign brief
• Translating business KPIs into channel KPIs
• Creation and set up of the campaign and monitoring
• Management of search campaigns (on time, on budget, on target)
• Tracking performance using reporting & dashboards
• Analysis and optimization of the campaigns
• Works all aspects of Search and Social campaign management including troubleshoot and optimization
• Campaign insights into Meta & Google strategy as well as a cross-channel media strategy.
• Mentor Associates and Analysts level team members
• Leads being a 1st time people manager role are expected to take on early level people management tasks along with project management. Similarly Specialists are expected to play a similar role of being the project lead along with being the SME (Subject Matter Expert)

Required Qualifications

• A full-time graduate degree
• 6 to 8 years of experience in Search & Social campaign management
• Managed campaigns on platforms like Google Ads, Meta (Must); Amazon, Bing, LinkedIn, Snapchat, SA360 etc.
• Proven expertise in campaign setup, pacing management, optimization, performance troubleshooting, and reporting.
• Outstanding ability to think creatively and identify and resolve problems
• Excellent analytical, organizational, project management and presentation skills
• Proficiency in MS Excel, PowerPoint and Analytical tools
• Ability to convert business or media KPIs into clear channel KPIs, optimization levers, and measurable performance indicators
• Meta and Google Ads Certified

Preferred Qualifications

• Strong analytical skills and logical reasoning to manage daily deliverables
• Excellent written and verbal communication skills
• Comfortable working in rotational shifts