Search Engine Optimization Manager
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Key skills for this role
About the Role
FP Trading, a Dubai-based forex and CFD brokerage, seeks an experienced SEO Manager to lead organic search strategy. You will own on-page, off-page, and technical SEO, with a focus on financial markets.
Key Skills for This Role
Responsibilities
- Develop and execute a content strategy targeting high intent forex and finance keywords
- Optimise existing pages for search intent, structure, and conversions
- Conduct keyword research, competitor gap analysis, and content mapping
- Collaborate with content writers to produce SEO optimised blog articles (10–12/month target)
- Build a high quality backlink profile through outreach, digital PR, and partnerships
- Conduct regular technical audits using tools like Screaming Frog and SEMrush
- Work with development team to resolve crawl errors, page speed issues, Core Web Vitals, and indexing problems
- Ensure proper implementation of structured data, canonical tags, and hreflang
- Track and report on KPIs including organic traffic, keyword rankings, backlink growth, and conversions
- Monitor competitor movements and adapt strategy accordingly
Requirements
- 5+ years of SEO experience, ideally in fintech, finance, or a regulated industry
- Strong understanding of on page, off page, and technical SEO
- Proficiency with SEMrush, Ahrefs, Google Search Console, GA4, and Screaming Frog
- Experience in link building and digital PR outreach
- Strong analytical mindset with ability to turn data into actionable decisions
- Excellent communication skills to work cross functionally with content, design, and development teams
Full Job Posting
About FP Trading
- FP Trading is a fast growing regulated forex and CFD brokerage headquartered in Dubai, offering 1,000+ trading instruments across MT4, MT5, cTrader, and WebTrader.
- Regulated across four jurisdictions and on an aggressive growth trajectory across European and global markets.
About the Role
- Lead and execute organic search strategy; own full SEO function — on page, off page, and technical.
- Focus on growing visibility in competitive financial markets; hands on role with real ownership and opportunity to build a team.
What You Will Do
- Develop and execute a content strategy targeting high intent forex and finance keywords.
- Optimise existing pages for search intent, structure, and conversions.
- Conduct keyword research, competitor gap analysis, and content mapping.
- Collaborate with content writers to produce SEO optimised blog articles (10–12/month target).
- Build a high quality backlink profile through outreach, digital PR, and partnerships.
- Conduct regular technical audits using tools like Screaming Frog and SEMrush.
- Work with development team to resolve crawl errors, page speed issues, Core Web Vitals, and indexing problems.
- Ensure proper implementation of structured data, canonical tags, and hreflang.
- Track and report on KPIs including organic traffic, keyword rankings, backlink growth, and conversions.
- Monitor competitor movements and adapt strategy accordingly.
What We Are Looking For
- 5+ years of SEO experience, ideally in fintech, finance, or a regulated industry.
- Strong understanding of on page, off page, and technical SEO.
- Proficiency with SEMrush, Ahrefs, Google Search Console, GA4, and Screaming Frog.
- Experience in link building and digital PR outreach.
- Familiarity with AEO (Answer Engine Optimisation) and AI search visibility is a plus.
- Strong analytical mindset with ability to turn data into actionable decisions.
- Excellent communication skills — work cross functionally with content, design, and development teams.
- Experience managing remote contractors or small teams is preferred.
What We Offer
- Competitive salary based on experience.
- Fast paced, high growth environment with real ownership.
- Direct exposure to senior leadership.
- Opportunity to build and lead an SEO team.
- Dubai based role with a collaborative and ambitious team.
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