Salesforce Architect / Engineer (Data Cloud /Data 360 & Marketing Cloud Engagement)

Responsibilities

• 1 . Data Cloud (Data 360) – Architecture & Implementation
• Design and implement the Data Cloud (Data 360) data architecture, including data streams, data lake objects, data model objects (DMOs), and the canonical customer data model.
• Set up and configure data ingestion from Salesforce CRM, Marketing Cloud, and external sources using connectors, ingestion APIs, and batch/streaming pipelines.
• Build and maintain identity resolution rulesets, matching and reconciliation rules, and unified profiles.
• Create calculated insights, segments, and activations to power marketing, sales, and service use cases.
• Configure data governance, consent, and privacy controls to ensure compliant use of customer data.
• Optimize data model performance, storage, and processing costs as data volumes scale.
• Marketing Cloud Engagement – Architecture & Implementation
• Set up and configure Marketing Cloud Engagement, including business units, data extensions, contact model, and sender/authentication configuration.
• Design and build customer journeys in Journey Builder, including triggered, multi-step, and data-driven journeys.
• Develop email, SMS, and push content using Content Builder, AMPscript, SSJS, and dynamic/personalized content.
• Configure and maintain Automation Studio activities, SQL queries against data extensions, file transfers, and scheduled processes.
• Implement and manage the integration between Data Cloud (Data 360) and Marketing Cloud Engagement for segmentation and activation.
• Manage subscriber data, preference and consent management, deliverability, and sending reputation.
• 3 . Architecture, Integration & Development
• Define the overall solution architecture connecting Data Cloud, Marketing Cloud Engagement, Salesforce core clouds, and external systems.
• Integrate Salesforce with external systems using REST/SOAP APIs, platform events, and middleware tools.
• Develop custom solutions where declarative configuration is insufficient, using Apex, Lightning Web Components (LWC), AMPscript, and SSJS.
• Make and document architectural decisions for multi-cloud, data, and security models, balancing scalability, maintainability, and cost.
• Establish coding, configuration, and naming standards, and enforce best practices across the platforms.

4. Configuration & Ongoing Maintenance

5. Collaboration & Problem Solving

6. Documentation & Best Practices

Requirements :

• Bachelor's degree in Computer Science, Information Technology, or a related field, or equivalent practical experience.
• Proven, hands-on experience setting up and configuring Salesforce Data Cloud (Data 360) — including data streams, data model objects, identity resolution, segmentation, and activation.
• Proven, hands-on experience setting up and configuring Salesforce Marketing Cloud Engagement — including Journey Builder, Automation Studio, Content Builder, and the contact/data extension model.
• Strong experience implementing the integration and activation flow between Data Cloud and Marketing Cloud Engagement.
• Proficiency in AMPscript, SSJS, and SQL (for data extensions), plus Apex and Lightning Web Components (LWC).
• Knowledge of Salesforce integrations using REST, SOAP, and other APIs.
• Demonstrated ability to operate at both an architectural level (solution design, data modeling, governance) and an engineering level (build, configure, maintain).
• Understanding of data governance, consent, and customer data privacy requirements.
• Salesforce certifications such as Data Cloud Consultant, Marketing Cloud Developer, Marketing Cloud Consultant, Marketing Cloud Engagement Email Specialist, Platform Developer I/II, or Application/System Architect.
• Experience with version control systems such as Git, and DevOps practices and tools such as Salesforce DX, Jenkins, or similar.
• Familiarity with Agile development methodologies.
• Experience with multi-business-unit Marketing Cloud configurations and enterprise-scale data volumes.
• Experience with adjacent Salesforce clouds (Sales, Service) and broader marketing/data technology stacks.
• Problem-solving and analytical thinking, with the ability to design and then build the solution.
• Excellent communication and teamwork skills across technical and marketing audiences.
• Strong attention to detail and a proactive, ownership-driven approach to platform health and improvement.
• Comfort moving between strategy and hands-on execution as the work demands.

Benefits

• Health Insurance
• Provident Fund
• Life Insurance
• Reimbursement of Certification Expenses
• Gratuity
• 24x7 Health Desk