Sales Manager FMCG
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Key skills for this role
About the Role
Develop and implement sales strategies, manage key accounts, and lead teams to achieve targets in the FMCG industry with strong analytical skills.
Key Skills for This Role
Responsibilities
- Develop and implement effective sales strategies to achieve organizational goals and market expansion
- Lead, mentor, and motivate sales teams across assigned regions or channels
- Manage key accounts, distributors, and retail partners to ensure high service levels and strong relationships
- Review and analyze sales reports to identify trends, opportunities, and performance gaps
- Collaborate with marketing, supply chain, and finance teams for coordinated execution of business plans
- Plan and manage the sales budget, including forecasting and target setting
- Conduct market research to stay updated on industry trends, competitor activities, pricing, and merchandising
- Ensure the team meets KPIs related to sales volume, distribution, visibility, and product availability
- Oversee trade promotions, in store activities, and merchandising standards
- Prepare and present regular performance reports to senior management
Requirements
- Proven experience in FMCG sales management
- Strong leadership and team mentoring skills
- Experience in managing key accounts and distributors
- Ability to analyze sales data and market trends
Full Job Posting
Role Overview
- Develop and implement effective sales strategies to achieve organizational goals and market expansion.
- Lead, mentor, and motivate sales teams across assigned regions or channels.
- Manage key accounts, distributors, and retail partners to ensure high service levels and strong business relationships.
Key Responsibilities
- Review and analyze sales reports to identify trends, opportunities, and performance gaps.
- Collaborate with marketing, supply chain, and finance teams to ensure coordinated execution of business plans.
- Plan and manage the sales budget, including forecasting and target setting.
- Conduct market research to stay updated on industry trends, competitor activities, pricing, and merchandising strategies.
- Ensure the team meets KPIs related to sales volume, distribution, visibility, and product availability.
- Oversee trade promotions, in store activities, and merchandising standards.
- Prepare and present regular performance reports to senior management.
Requirements
- Proven experience in FMCG sales management.
- Strong leadership and team mentoring skills.
- Experience in managing key accounts and distributors.
- Ability to analyze sales data and market trends.
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