Sales Manager

Role Overview

Sales Strategy and Revenue

• Build and deliver the annual sales plan by project, unit type, and client segment.
• Set monthly and quarterly team targets and track performance.
• Recommend pricing, payment plans, and launch strategies with management and finance.
• Monitor market activity, competitor launches, pricing, and demand trends.

Individual Clients

• Drive residential unit sales through walk-ins, digital leads, referrals, exhibitions, and events.
• Ensure every lead is contacted, qualified, and followed up within agreed response times.
• Coordinate with partner banks and financing channels, including Sakani and mortgage-backed buyers.
• Handle negotiations, objections, escalations, reservations, contracts, and handover.

Corporate and Institutional Clients

• Win corporate clients for bulk purchases, employee housing, office and retail leasing, and long-term lease agreements.
• Build relationships with HR and procurement heads, facility managers, family offices, investment funds, and government-linked entities.
• Manage licensed brokers and channel partners, including commission structures and performance tracking.
• Prepare commercial proposals and tenders and lead negotiations on price, terms, and payment structures.

Team Leadership

• Recruit, train, and manage the sales team and set individual targets.
• Coach consultants on product knowledge, qualification, negotiation, and closing.
• Manage commission payouts and tie them to collected revenue.
• Build a target-driven sales culture with high service standards.

Pipeline and Reporting

• Ensure leads, activities, and deals are accurately recorded in the CRM.
• Report pipeline, conversion rates, sales, collections, and forecasts to management.
• Work with marketing on campaigns, lead quality, and cost per lead.
• Feed market insight back into campaigns.

Compliance and Coordination

• Ensure sales and marketing activity follows REGA, FAL, and applicable Wafi requirements.
• Coordinate with legal, finance, projects, and customer service on contracts, Ejar registration, collections, and handover.
• Protect the accuracy of client documentation, contracts, and KYC records.

Qualifications and Experience

• Bachelor's degree in Business, Marketing, Real Estate, or a related field.
• At least 8 years of real estate sales experience in Saudi Arabia or the GCC, including at least 3 years leading a sales team.
• Proven record of closing residential sales and corporate or institutional deals.
• Established network of corporate clients, brokers, and banks in the Saudi market.
• Solid knowledge of REGA, FAL, Wafi, Ejar, and Sakani.
• Fluent Arabic and English and a valid Saudi driving licence.
• A valid FAL licence or eligibility to obtain one is preferred.