Sales Development Representative

Who We Are:

Responsibilities:

• Identify, onboard, and enable agency partners — train them on Increff's ICP and value proposition so they can generate pipeline effectively.
• Run your own outbound motion: cold calling, personalized email sequences, and LinkedIn outreach targeting decision-makers in fashion, apparel, FMCG, and retail.
• Prospect target accounts using Apollo.io, Seamless.ai, and LinkedIn Sales Navigator; build and maintain an accurate, up-to-date contact database.
• Craft compelling, tailored messaging for CXOs, VP Operations, Supply Chain Heads, and Merchandising leaders.
• Qualify prospects against defined ICP criteria and document all activities, leads, and interactions in Salesforce CRM.
• Book discovery meetings and hand off warm, well-briefed leads to the Account Executive team with full deal context.
• Continuously iterate on outreach sequences and agency playbooks based on conversion data and feedback.
• Collaborate with Sales and Marketing leadership on territory planning, campaign alignment, and messaging improvements.

Requirements

• 2–4 years of outbound B2B SaaS SDR or BDR experience with a demonstrated track record of hitting or exceeding lead generation targets.
• Confident cold caller — you pick up the phone without hesitation and can engage and qualify senior stakeholders effectively.
• Experience writing and optimizing cold email sequences and LinkedIn outreach campaigns.
• Ability to onboard, manage, and motivate external agency partners toward shared goals.