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The Customer Journey Analytics (CJA) Business Analyst is responsible for translating business reporting and measurement needs into actionable analytics requirements within Adobe Customer Journey Analytics. This role plays a key part in Adobe Analytics (AA) to CJA migration initiatives by documenting reporting logic, validating component recreation, and ensuring alignment between business expectations and technical implementation.
Because migration utilities do not fully translate AA Workspace components into CJA, this role requires strong familiarity with analytics reporting structures and the ability to interpret projects, segments, and calculated metrics so they can be accurately recreated in CJA. The analyst must understand Adobe Analytics configuration concepts — including marketing channels, processing rules, and classifications — to support continuity of measurement.
You will collaborate with analytics teams, developers, architects, and stakeholders to ensure reporting accuracy, usability, and adoption within the CJA environment.
The Customer Journey Analytics (CJA) Business Analyst is responsible for translating business reporting and measurement needs into actionable analytics requirements within Adobe Customer Journey Analytics. This role plays a key part in Adobe Analytics (AA) to CJA migration initiatives by documenting reporting logic, validating component recreation, and ensuring alignment between business expectations and technical implementation.
Because migration utilities do not fully translate AA Workspace components into CJA, this role requires strong familiarity with analytics reporting structures and the ability to interpret projects, segments, and calculated metrics so they can be accurately recreated in CJA. The analyst must understand Adobe Analytics configuration concepts — including marketing channels, processing rules, and classifications — to support continuity of measurement.
You will collaborate with analytics teams, developers, architects, and stakeholders to ensure reporting accuracy, usability, and adoption within the CJA environment.
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Analyze Adobe Analytics Workspace projects for migration readiness
Identify components requiring manual recreation in CJA
Support mapping of AA components to CJA equivalents
Assist in prioritizing migration workloads and validating scope
Validate recreated projects, segments, and metrics against business expectations
Perform side-by-side output comparisons between AA and CJA
Identify discrepancies and coordinate resolution with developers
Support UAT and stakeholder sign-off
Maintain migration documentation, mappings, and reporting definitions
Support governance standards including naming conventions and reuse practices
Contribute to knowledge sharing and training materials
Document decision rationales and configuration dependencies
Serve as liaison between business users and technical teams
Facilitate workshops and walkthroughs for reporting requirements
Support adoption of CJA through stakeholder enablement
Communicate migration progress and impacts clearly
Experience working with Adobe Analytics Workspace
Familiarity with Customer Journey Analytics reporting concepts
Understanding of segments, calculated metrics, and project structures
Exposure to AA → CJA migration initiatives
Marketing channel logic
Processing rules
Classifications
Attribution and reporting interpretation
Clear and actionable analytics requirements documentation
Smooth migration coordination between business and technical teams
High stakeholder confidence in reporting accuracy and usability
Well-governed, understandable analytics definitions
Strong adoption of CJA reporting capabilities
Provides digital commerce and customer experience consulting services.
Visit company websiteJobs and hiring trendsFull-time
Mid · 3+ years experience
Remote
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