RLS - Parent Relations Executive
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Key skills for this role
About the Role
Set an exemplary tone for the RLS community through modelling the school's Purpose, Principles, Practices and Values.
Key Skills for This Role
Full Job Posting
Overview
- Set an exemplary tone for the RLS community through modelling the school's Purpose, Principles, Practices and Values.
- Implement parent relations strategies to ensure a seamless parent experience
- Organise and support social, networking and community events
- Conduct school tours, open days and promotional activities to support enrolment
- Track and coordinate school events requiring parental involvement
- Maintain transparent and effective communication with all parents
- Address parent enquiries, feedback and concerns promptly through approved channels
- Support parents with educational or behavioral concerns in collaboration with pastoral and safeguarding teams
- Record and manage all parent and student interactions in the CRM system, ensuring SLA compliance and appropriate escalation
- Coordinate parent induction sessions for new families
- Support parents during drop-off and pick-up times in coordination with Reception
- Collect and analyse parent feedback and satisfaction surveys
- Conduct exit interviews and update records for departing families
- Prepare regular reports on parent enquiries and feedback to support continuous improvement
- Support the admissions team when required
- Carry out administrative tasks as directed by leadership
- Ensure compliance with all RLS policies, procedures and codes of conduct
- Maintain punctuality and attendance during core working hours
- Act as line manager for the Receptionist and Administrative Assistant, ensuring service quality and operational efficiency
- Provide operational cover when required to ensure continuity of service
Qualifications
- Fluent in Arabic and English
- Proven experience in customer relations or customer service
- Strong administrative and multitasking skills
- Excellent interpersonal and communication abilities
- Creative problem-solving skills
- Competence in digital platforms and technology
- Ability to handle confidential and sensitive information
- Ability to work independently and collaboratively
- Strong understanding of local culture and traditions
- Desirable Qualities* Bachelor’s degree in business administration, Communication, or a related field
- Minimum two years’ experience in a customer service role
- Knowledge of educational systems and school policies
- Understanding of safeguarding and preventive practices
- UAE Nationals with customer service experience
- Experience engaging with VIP stakeholders
Personal Qualities
- The ideal candidate demonstrates:
- Professional Communication: Active listening and strong relationship-building skills
- Customer Focus: Friendly, flexible, observant and responsive
- Organisation: Efficient and structured, with attention to detail
- Flexibility: Ability to adapt and perform under changing conditions
- Cultural Awareness: Respect for diverse cultural backgrounds
- Problem Solving: Proactive, decisive and solution-oriented approach
- Multitasking: Ability to manage multiple priorities effectively
- Teamwork: Strong collaboration and team engagement
- Trustworthiness: Absolute discretion and confidentiality
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