Retail Marketing Specialist
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Key skills for this role
About the Role
Yardstick Marketing Management seeks a creative and results-driven Retail Marketing Specialist to execute multi-channel campaigns and drive brand visibility. Requires 7+ years of marketing experience with retail exposure, strong communication and analytical skills.
Key Skills for This Role
Responsibilities
- Plan, manage, and monitor marketing budgets and calendars
- Execute multi channel campaigns across digital, in store, print and PR channels
- Plan and oversee in store events, product launches, and corporate/brand activities
- Collaborate with agencies, suppliers, and partners to deliver campaigns effectively
- Conduct market research and leverage customer insights to drive marketing strategies
- Monitor campaign performance and provide actionable insights to optimize future strategies
Requirements
- Bachelor’s degree in marketing, Business, or related field
- Minimum 7 years of experience in marketing, preferably with retail exposure
- Strong communication, collaboration, and analytical skills
- Proactive, creative, and results driven problem solver
- Expertise in brand management, budgeting, and campaign execution
Full Job Posting
Job Description
- We’re looking for a creative and results driven Retail Marketing Specialist to help execute impactful retail marketing campaigns and drive brand visibility.
Responsibilities
- Plan, manage, and monitor marketing budgets and calendars.
- Execute multi channel campaigns across digital, in store, print and PR channels.
- Plan and oversee in store events, product launches, and corporate/brand activities.
- Collaborate with agencies, suppliers, and partners to deliver campaigns effectively.
- Conduct market research and leverage customer insights to drive marketing strategies.
- Monitor campaign performance and provide actionable insights to optimize future strategies.
Requirements
- Bachelor’s degree in marketing, Business, or related field
- Minimum 7 years of experience in marketing, preferably with retail exposure
- Strong communication, collaboration, and analytical skills
- Proactive, creative, and results driven problem solver
- Expertise in brand management, budgeting, and campaign execution
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