CRM Specialist/Social / Digital specialist
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Key skills for this role
About the Role
Yardstick Marketing Management is hiring a CRM Specialist/Social & Digital Specialist for an on-site role in Dubai. The role involves managing CRM platforms, executing social media and digital marketing campaigns, analyzing metrics, and supporting sales initiatives.
Key Skills for This Role
Responsibilities
- Manage and optimize CRM platforms to maintain accurate customer data, track interactions, and support targeted campaigns
- Plan and execute social media and digital marketing activities, including content scheduling, audience engagement, performance monitoring, and reporting
- Analyze campaign metrics, segment customer databases, and coordinate with account and creative teams
- Support sales initiatives through data driven insights and personalized communication
- Handle multiple projects, ensure timely delivery of digital assets, and continuously improve customer experience across online touchpoints
Requirements
- Strong analytical skills to interpret data, monitor campaign performance, and generate actionable insights
- Excellent communication skills to collaborate with internal teams, interact with clients, and craft clear customer facing messages
- Sales and Customer Relationship Management (CRM) skills to support lead nurturing, retention initiatives, and personalized customer engagement
- Project management skills to plan, prioritize, and deliver multiple social and digital campaigns on schedule
- Experience with CRM platforms and social media management tools, and familiarity with digital analytics (e.g., Google Analytics, social insights) is highly beneficial
- Knowledge of digital marketing principles, social media best practices, and basic marketing automation is preferred
- Bachelor's degree in Marketing, Communications, Business, or a related field is advantageous
Full Job Posting
Company Description
- Yardstick Marketing Management is an integrated PR and marketing consultancy delivering accountable, effective, and insightful communication solutions for international clients.
- The firm combines agility with senior PR and journalistic experience across the Middle East and globally.
- Yardstick specializes in integrated PR wrapped around marketing activities for industries such as technology, health, automotive, logistics, aviation, consumer, real estate, B2B, and financial services.
- Yardstick is a member of IPRN, the world's largest independent PR agency network.
Role Description
- Manage and optimize CRM platforms to maintain accurate customer data, track interactions, and support targeted campaigns.
- Plan and execute social media and digital marketing activities, including content scheduling, audience engagement, performance monitoring, and reporting.
- Analyze campaign metrics, segment customer databases, and coordinate with account and creative teams.
- Support sales initiatives through data driven insights and personalized communication.
- Handle multiple projects, ensure timely delivery of digital assets, and continuously improve customer experience across online touchpoints.
Qualifications
- Strong analytical skills to interpret data, monitor campaign performance, and generate actionable insights.
- Excellent communication skills to collaborate with internal teams, interact with clients, and craft clear customer facing messages.
- Sales and Customer Relationship Management (CRM) skills to support lead nurturing, retention initiatives, and personalized customer engagement.
- Project management skills to plan, prioritize, and deliver multiple social and digital campaigns on schedule.
- Experience with CRM platforms and social media management tools, and familiarity with digital analytics (e.g., Google Analytics, social insights) is highly beneficial.
- Knowledge of digital marketing principles, social media best practices, and basic marketing automation is preferred.
- Bachelor's degree in Marketing, Communications, Business, or a related field is advantageous, along with prior experience in PR, digital, or agency environments in the region.
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