CRM Specialist
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Key skills for this role
About the Role
Yardstick Marketing Management seeks a CRM Specialist to manage customer databases, execute email/SMS campaigns, segment customers, and analyze performance. Requires knowledge of CRM platforms and data analysis skills.
Key Skills for This Role
Responsibilities
- Manage customer databases and CRM platforms
- Create and execute email, SMS, and push notification campaigns
- Segment customers based on behavior and demographics
- Analyze campaign performance and customer data
- Improve customer retention and loyalty
- Automate customer journeys and marketing workflows
- Collaborate with marketing, sales, and customer support teams
Requirements
- Bachelor’s degree in Marketing, Business, IT, or a related field
- Experience with CRM software and digital marketing
- Knowledge of CRM platforms (e.g., Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM)
- Data analysis using Excel, SQL, or BI tools
- Email marketing platforms knowledge
- Marketing automation knowledge
- Strong communication and problem solving skills
Full Job Posting
Key Responsibilities
- Manage customer databases and CRM platforms.
- Create and execute email, SMS, and push notification campaigns.
- Segment customers based on behavior and demographics.
- Analyze campaign performance and customer data.
- Improve customer retention and loyalty.
- Automate customer journeys and marketing workflows.
- Collaborate with marketing, sales, and customer support teams.
Required Skills
- Knowledge of CRM platforms (e.g., Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM)
- Data analysis using Excel, SQL, or BI tools
- Email marketing platforms
- Marketing automation
- Customer segmentation
- Strong communication and problem solving skills
Qualifications
- Bachelor’s degree in Marketing, Business, IT, or a related field.
- Experience with CRM software and digital marketing.
- Certifications in CRM or marketing automation are an advantage.
Application
- Apply now: hr admin@yardstick marketing.com
Job Type
- Full Time
Job Location
- Dubai
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