Retail & Horeca Supervisor

Role Overview

Sales Responsibilities

• Supervise and lead the HORECA and retail sales team to achieve monthly and annual sales targets.
• Implement sales plans, territory coverage, customer targeting, and pricing strategies as directed by management.
• Develop and maintain relationships with HORECA clients, retail outlets, key accounts, and distributors.
• Identify new customers and business opportunities to increase sales, distribution, and product penetration.
• Monitor daily sales performance, team productivity, customer coverage, and KPI achievement.
• Analyze market trends, competitor activities, customer feedback, and sales reports to recommend improvements.
• Ensure product availability, visibility, merchandising, promotions, and market execution across assigned accounts.
• Coordinate with Operations, Logistics, and Customer Service to ensure timely order fulfillment and resolve customer issues.
• Prepare and submit daily, weekly, and monthly sales reports with achievements, gaps, and corrective actions.

Requirements

• Minimum seven years of FMCG sales experience is required.
• Experience in HORECA and retail channels is preferred.
• Proven experience supervising sales teams is required.
• Proven experience achieving sales targets is required.