Respiratory Brand Lead, Greater Gulf
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Key skills for this role
About the Role
Sanofi seeks a Respiratory Brand Lead to drive brand strategy and execution for specialty care in the Greater Gulf region. The role requires a Bachelor's degree in Pharmacy or Medicine, 8+ years pharma experience with 4+ years in Biologics, and strong marketing and project management skills.
Key Skills for This Role
Responsibilities
- Translate brand strategy into effective tactical plans and campaigns, ensuring alignment with local, regional, and global objectives
- Drive operational marketing excellence through detail aids, promotional materials, digital initiatives, and omnichannel programs
- Collect and synthesize market insights—including patient journeys, prescriber behavior, and competitive intelligence—to inform brand decisions
- Enable field force success by translating strategy into clear guidance, supporting training sessions, and equipping teams with strong communication tools
- Lead execution of brand activities including local meetings, congresses, and expert engagement programs within agreed timelines and budgets
- Manage brand budgets effectively while monitoring performance through KPIs and providing accurate forecasting inputs
- Ensure full compliance with internal Code of Ethics, promotional regulations, pharmacovigilance, and quality standards
Requirements
- Bachelor's degree, preferably in Pharmacy or Medicine; MBA or Marketing qualification is a plus
- Minimum 8 years' experience in pharmaceuticals with at least 4 years of Biologics experience in the Greater Gulf
- Proven specialty care experience; Immunology or Respiratory therapeutic area experience highly valued
- Strong execution and project management skills with an analytical mindset
- Effective communication and presentation abilities with experience working cross functionally in matrix environments
- High learning agility, attention to detail, and a strong compliance mindset
Full Job Posting
About the Job
- As Respiratory Brand Lead within our Specialty Care team, you'll drive the execution, performance, and growth of an assigned Respiratory brand across its lifecycle stages.
- Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions.
Main Responsibilities
- Translate brand strategy into effective tactical plans and campaigns, ensuring alignment with local, regional, and global objectives
- Drive operational marketing excellence through detail aids, promotional materials, digital initiatives, and omnichannel programs
- Collect and synthesize market insights—including patient journeys, prescriber behavior, and competitive intelligence—to inform brand decisions
- Enable field force success by translating strategy into clear guidance, supporting training sessions, and equipping teams with strong communication tools
- Lead execution of brand activities including local meetings, congresses, and expert engagement programs within agreed timelines and budgets
- Manage brand budgets effectively while monitoring performance through KPIs and providing accurate forecasting inputs
- Ensure full compliance with internal Code of Ethics, promotional regulations, pharmacovigilance, and quality standards
About You
- Bachelor's degree, preferably in Pharmacy or Medicine; MBA or Marketing qualification is a plus
- Minimum 8 years' experience in pharmaceuticals with at least 4 years of Biologics experience in the Greater Gulf
- Proven specialty care experience; Immunology or Respiratory therapeutic area experience highly valued
- Strong execution and project management skills with an analytical mindset to convert data into action
- Effective communication and presentation abilities with experience working cross functionally in matrix environments
- High learning agility, attention to detail, and a strong compliance mindset
Why Choose Us?
- Transform the lives of patients with high unmet needs by delivering breakthrough Respiratory treatments
- Work at the intersection of deep immunoscience and innovative biologics
- Collaborate across a dynamic matrix environment with Launch Excellence, Medical, Market Access, Sales, and global brand teams
- Grow your expertise in specialty care and biologics within a purpose driven organization
- Thrive in a workplace that values diversity, equity, and inclusion
- Enjoy comprehensive benefits including flexible working options, top tier healthcare, and well being programs
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