Regional Marketing Manager (MEA)
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Key skills for this role
About the Role
Shifra, a cybersecurity value-added distributor, seeks a Regional Marketing Manager for the Middle East and Africa. The role involves developing regional marketing plans, executing demand generation campaigns, managing MDF, and enabling sales teams.
Key Skills for This Role
Responsibilities
- Partner with Sales and Vendor Marketing teams to develop annual and quarterly regional marketing plans aligned with business objectives and revenue targets
- Develop and execute integrated marketing plans across vendor portfolio including digital and physical marketing activities
- Act as strategic marketing advisor to sales teams by providing data driven recommendations
- Plan and execute channel marketing programs in collaboration with channel partner ecosystem
- Drive demand generation campaigns through roundtables, trade shows, webinars, and face to face events
- Manage and report MDF effectively by aligning with sales objectives and tracking ROI
- Manage end to end marketing operations including purchase orders, campaign creation, creative requests, vendor approvals, and procurement
- Lead planning and execution of regional and partner events, customer workshops, and industry exhibitions
- Enable sales teams and channel partners with marketing materials, messaging, and campaign support
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field; MBA is an advantage
- Minimum 5 years of marketing experience within cybersecurity, cloud, or IT infrastructure industries
- Experience in Channel Marketing, Field Marketing, or Distribution Marketing
- Proven experience in building and executing regional marketing strategies that generate measurable sales pipeline and revenue
- Strong understanding of the IT channel ecosystem including distributors, vendors, and resellers
- Experience managing vendor marketing funds (MDF) and co marketing programs highly desirable
- Ability to travel up to 40%
Full Job Posting
About Shifra
- Shifra (an Inforte Company) is a leading value added distributor in the Middle East and Africa, specializing in cybersecurity solutions.
- We partner with globally recognized cybersecurity vendors to deliver advanced technology, enablement, and technical support to channel partners.
Key Responsibilities
- Partner with Sales and Vendor Marketing teams to develop annual and quarterly regional marketing plans.
- Develop and execute integrated marketing plans across vendor portfolio.
- Act as strategic marketing advisor to sales teams.
- Plan and execute channel marketing programs with channel partners.
- Drive demand generation campaigns through events, webinars, etc.
- Manage and report MDF effectively.
- Manage end to end marketing operations.
- Lead planning and execution of regional and partner events.
- Enable sales teams and channel partners with marketing materials.
Qualifications
- Bachelor's degree in Marketing, Business Administration or related field; MBA is an advantage.
- Minimum 5 years of marketing experience within cybersecurity, cloud, or IT infrastructure industries.
- Experience in Channel Marketing, Field Marketing, or Distribution Marketing.
- Proven experience in building and executing regional marketing strategies that generate measurable sales pipeline and revenue.
- Strong understanding of the IT channel ecosystem.
- Demonstrated success in planning and executing demand generation programs.
- Experience managing vendor marketing funds (MDF) and co marketing programs is highly desirable.
- Self motivated and results oriented with ability to manage multiple priorities.
- Strong written and verbal communication skills in English.
- Ability to travel up to 40%.
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