Program Manager, Demand Generation
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Key skills for this role
Key Skills for This Role
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Education
Bachelor's degree in Marketing or related field is strongly recommended.
Experience
AI-first demand expert (must-have). You are AI-native and have personally deployed multiple workflows using advanced AI tools — stitching together multiple threads and systems to maximize efficiency — with proven, measurable results doing exactly this in a fast-paced B2B technology environment.
Proven project management. A track record of running complex, multi-workstream programs end to end and on schedule, coordinating across distributed teams and time zones.
3–5 years in demand generation operations, marketing operations, sales operations, or campaign/sequence execution — ideally in B2B technology or SaaS.
Hands-on sequence-building experience. Direct experience building and deploying cadences in Sales Loft (or a comparable tool such as Outreach), plus working knowledge of Salesforce and HubSpot.
Program discipline. You can run tooling “like a program” — build it, deploy it, track adoption, and hold the line on execution and compliance.
Service-oriented and structured. You bring structured processes and a genuine service mindset to your internal stakeholders — pod leaders and reps — and make their execution easier.
Comfort with list building, segmentation, and data hygiene in Salesforce.
Strong reporting and analytics instincts — able to translate activity data into clear compliance and coverage reporting for leaders.
Clear communicator across time zones. Excellent written English and proactive, reliable communication with an onshore team and pod leaders.
Highly organized and able to run multiple pods' workflows in parallel against fixed drop schedules.
Ideal Candidate Profiles, Talents, and Desired Qualifications
- Exposure to intent-data platforms (Intentsify) and ABM programs.
- Familiarity with a pod / segment-based go-to-market model.
Sectigo is an Equal Opportunity Employer.
At Sectigo, we are committed to providing equal opportunities throughout your career. We hire and promote the most qualified individuals based on their skills, experience, job requirements, and business needs. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability, pregnancy, genetic information, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable laws in the countries where we operate.
Our “One Sectigo” culture fosters a strong sense of belonging and supports a respectful, inclusive workplace free from discrimination and harassment.
Use of Artificial Intelligence (AI) in Our Hiring Process at Sectigo
To enhance your experience, Sectigo may use Artificial Intelligence (AI) tools during the recruitment process. We are committed to using AI responsibly and transparently, ensuring fairness, accuracy, and human oversight at every stage.
Global team. Global reach. Global impact. At Sectigo, we believe doing good is good business. Our strength and our success come from our team of passionate, engaged individuals who make a difference, both locally and globally. Our commitment to engagement is rooted in an unconditionally inclusive workforce, embodying our unique perspectives, heritages, and backgrounds, all as diverse as the experiences of each Sectigo employee. Importantly, we strive to be recognized not only as the CLM leader but also for our intentional efforts to promote employees into the roles that most challenge and excite them, into experiences that allow them to grow their interests as we grow the business. We are committed to bringing a little bit of fun and a whole lot of happiness into everything we do so that our work – and our team members – reflect the positive outcomes we deliver to our customers every day.
About Sectigo
Private certificate authority and cybersecurity company providing digital certificates and certificate lifecycle management to organizations worldwide.
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