Product Marketing Senior Manager
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Key skills for this role
About the Role
Binance seeks a Product Marketing Senior Manager to drive go-to-market strategy across multiple products. You will define goals, positioning, and messaging, collaborate with cross-functional teams, gather market insights, and lead a team of product marketers.
Key Skills for This Role
Responsibilities
- Drive the go to market strategy across multiple Binance products.
- Define goals, audience, positioning and messaging, and drive execution of growth initiatives.
- Collaborate across business, marketing and regional teams to deliver on business goals.
- Gather key competitive, market and customer insights to inform product development and marketing strategies.
- Be customer obsessed and take customer experience to the next level.
- Launch insights driven marketing programs that drive key business metrics.
- Champion Binance's marketing experimentation culture by testing measurable and scalable programs.
- Attract, coach and develop a talented team of world class product marketers.
Requirements
- Experience in product marketing, preferably in tech or crypto.
- Ability to drive go to market strategy and execution.
- Experience gathering competitive, market, and customer insights.
- Experience launching insights driven marketing programs.
- Experience attracting, coaching, and developing a team of product marketers.
Full Job Posting
Responsibilities
- Drive the go to market strategy across multiple Binance products.
- Define goals, audience, positioning and messaging, and drive execution of growth initiatives to achieve business outcomes.
- Collaborate across business, marketing and regional teams to deliver on business goals and priorities.
- Gather key competitive, market and customer insights, to inform product development, business plans and marketing strategies.
- Be customer obsessed. Take customer experience to the next level by being the voice of the market and customer.
- Launch insights driven marketing programs that drive key business metrics, customer behaviors, and product objectives across audiences and channels.
- Champion Binance's marketing experimentation culture by testing measurable and scalable programs that you'll optimize and launch based on learnings.
- Attract, coach and develop a talented team of world class product marketers.
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