Product Marketing Manager
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
Role Overview
The Product Marketing Manager will own a product line end to end as the sole product marketing voice for a business unit.
The role requires independent prioritization and the ability to turn competitive intelligence, win/loss data, and customer insight into positioning and go-to-market plans.
The role combines positioning, pipeline analysis, analyst relations, customer advocacy, and cross-functional planning.
Key Skills for This Role
Full Job Posting
About AppDirect
AppDirect provides a subscription commerce platform for selling products through any channel and on any device as a service.
The platform powers millions of subscriptions for organizations worldwide.
About You
The Product Marketing Manager will own a product line end to end as the sole product marketing voice for a business unit.
The role requires independent prioritization and the ability to turn competitive intelligence, win/loss data, and customer insight into positioning and go-to-market plans.
The role combines positioning, pipeline analysis, analyst relations, customer advocacy, and cross-functional planning.
What You’ll Do
- Own go-to-market strategy for business unit product launches, including positioning, success criteria, and execution.
- Define and track product marketing outcomes and metrics tied to pipeline and new revenue targets.
- Use competitive intelligence, win/loss analysis, and market research to influence product roadmap and positioning decisions.
- Build customer advocacy and expansion-stage programs supporting upsell, cross-sell, and platform growth.
- Own analyst relations, including briefings and research inquiries.
- Represent product marketing in planning discussions with sales, customer success, marketing, and product leadership.
- Contribute recommendations for pricing, packaging, and positioning.
What We’re Looking For
- 3–5 years of product marketing experience in a B2B SaaS environment with demonstrated go-to-market ownership.
- Experience with competitive analysis, win/loss research, or market intelligence.
- Familiarity with analyst relations processes and research briefings.
- Experience developing customer marketing or expansion-stage programs.
- Ability to work autonomously across multiple initiatives and set an independent agenda.
- Clear, structured written and verbal communication skills for senior cross-functional audiences.
- Product-led growth experience is an asset, not a requirement.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at AppDirect
Développeur/développeuse logiciel, niveau intermédiaire
Montréal, CAN
Senior Manager, Web Strategy & AI Experience
Toronto, CAN
AppDirect is seeking a Senior Manager to own web strategy, corporate website delivery, and AI-enabled digital experiences. The role leads a web development team, drives SEO and performance optimization, and requires expe
Senior Manager, Web Strategy & AI Experience
Toronto, CAN
AppDirect is seeking a Senior Manager to own web strategy, roadmap, and execution while leading a small web development team. The role combines AI integration, technical SEO, performance optimization, and cross-functiona
Partner Success Manager
, USA
Développeur/développeuse logiciel, niveau intermédiaire
, CAN
Intermediate Software Development
Montréal, CAN
Développeur/développeuse logiciel, niveau intermédiaire
Montréal, CAN
Software Developer
Montréal, CAN
Client Services Consultant, Copilot
, CAN
Senior Manager, Web Strategy & AI Experience
Toronto, CAN
Senior Manager, Web Strategy & AI Experience
Toronto, CAN