Product Marketing Manager, Informed Design
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Key skills for this role
About the Role
Autodesk seeks a Product Marketing Manager to own go-to-market strategy and execution for Informed Design. You will develop positioning, messaging, and launch plans, and create customer-facing assets like blogs, webinars, and demo scripts.
Key Skills for This Role
Responsibilities
- Develop positioning, messaging frameworks, value narratives, and launch plans for assigned product areas
- Develop and manage webinars, newsletters, in product communications, onboarding materials, and campaign assets
- Create customer facing and internal assets including messaging briefs, demo scripts, presentations, landing pages, blogs, webinars, video scripts, customer stories, and enablement materials
- Gather and synthesize customer feedback, competitive signals, market trends, and usage data to inform messaging and product direction
- Develop practical enablement materials for Sales, Customer Success, Adoption, and partner teams
- Work closely with Product, Engineering, Design, Sales, Customer Success, Adoption, and Marketing teams to ensure alignment
- Contribute to strategy and preparation for Autodesk and industry events, including demo narratives and booth presence
- Partner with the Product Marketing team to improve templates, content libraries, launch processes, and repeatable ways of working
Requirements
- 4+ years of relevant experience in product marketing, technical marketing, solutions marketing, or related B2B SaaS role
- Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent practical experience
- Experience developing positioning, messaging, launch plans, customer facing content, and sales enablement for technical products or complex workflows
- Proven ability to lead product or feature launches and manage complex cross functional projects
- Ability to clearly articulate the value of technical products to customers, sellers, and internal stakeholders
- Experience marketing to technical audiences and tailoring messages for different personas and use cases
- Strong product and technical curiosity
- Demonstrated quantitative analytical skills for analyzing campaign performance and product usage signals
- Exceptional writing, storytelling, and communication skills
- Familiarity with AI productivity tools and workflows is an asset
Full Job Posting
Position Overview
- As a Product Marketing Manager, you’ll own defined areas of go to market strategy and execution for Informed Design.
- You’ll translate product and business priorities into clear messaging, launch plans, enablement, customer education, and adoption programs.
- This role blends strategic thinking with hands on execution, creating assets from blogs and webinars to demo narratives and sales enablement materials.
- You’ll work closely with Product, Adoption, Sales, Customer Success, and Marketing teams to translate complex workflows into clear customer value.
Responsibilities
- Develop positioning, messaging frameworks, value narratives, and launch plans for assigned product areas.
- Develop and manage webinars, newsletters, in product communications, onboarding materials, and campaign assets.
- Create a high volume of customer facing and internal assets, including messaging briefs, demo scripts, presentations, landing pages, blogs, webinars, video scripts, customer stories, and enablement materials.
- Gather and synthesize customer feedback, competitive signals, market trends, and usage data to inform messaging, launch priorities, adoption programs, and product direction.
- Develop practical enablement materials that help Sales, Customer Success, Adoption, and partner teams explain Informed Design.
- Work closely with Product, Engineering, Design, Sales, Customer Success, Adoption, and Marketing teams to ensure alignment.
- Contribute to the strategy and preparation for Autodesk and industry events.
- Partner with the Product Marketing team to improve templates, content libraries, launch processes, and repeatable ways of working.
Minimum Qualifications
- 4+ years of relevant experience in product marketing, technical marketing, solutions marketing, or a related B2B SaaS role.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Experience developing positioning, messaging, launch plans, customer facing content, and sales enablement for technical products or complex workflows.
- Proven ability to lead product or feature launches, manage complex cross functional projects, and drive work from planning through execution.
- Ability to clearly articulate the value of technical products to customers, sellers, and internal stakeholders.
- Experience marketing to technical audiences and tailoring messages for different personas, use cases, and stages of the customer journey.
- Comfort working with Product, Sales, Customer Success, Adoption, Marketing, and other stakeholders in complex cross functional processes.
- Strong product and technical curiosity that translates into clear packaging, positioning, messaging, and customer education.
- Demonstrated quantitative analytical skills for analyzing campaign performance, lifecycle metrics, customer feedback, and product usage signals.
- Exceptional writing, storytelling, and communication skills.
- Familiarity with AI productivity tools and workflows that support research, content development, and operational efficiency is an asset.
- Strong ownership mindset, with a track record of executing reliably, adapting quickly, and delivering impact.
Salary Transparency
- For Canada based roles, we expect a starting base salary between CAD 87,364 and CAD 128,134.
- Offers are based on the candidate’s experience and geographic location, and may exceed this range.
- In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.
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