Product Marketing Manager, Informed Design
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Key skills for this role
About the Role
Autodesk seeks a Product Marketing Manager for Informed Design to own go-to-market strategy and execution. You will translate product priorities into messaging, launch plans, and customer education materials.
Key Skills for This Role
Responsibilities
- Develop positioning, messaging frameworks, value narratives, and launch plans for assigned product areas
- Develop and manage webinars, newsletters, in product communications, onboarding materials, and campaign assets
- Create customer facing and internal assets including messaging briefs, demo scripts, presentations, landing pages, blogs, webinars, video scripts, customer stories, and enablement materials
- Gather and synthesize customer feedback, competitive signals, market trends, and usage data to inform messaging and product direction
- Develop practical enablement materials for Sales, Customer Success, Adoption, and partner teams
- Work closely with Product, Engineering, Design, Sales, Customer Success, Adoption, and Marketing teams to ensure alignment
- Contribute to strategy and preparation for Autodesk and industry events
- Partner with Product Marketing team to improve templates, content libraries, launch processes, and ways of working
Requirements
- 4+ years of relevant experience in product marketing, technical marketing, solutions marketing, or related B2B SaaS role
- Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent practical experience
- Experience developing positioning, messaging, launch plans, customer facing content, and sales enablement for technical products
- Proven ability to lead product or feature launches and manage complex cross functional projects
- Ability to clearly articulate value of technical products to customers, sellers, and internal stakeholders
- Experience marketing to technical audiences and tailoring messages for different personas
- Strong product and technical curiosity
- Quantitative analytical skills for analyzing campaign performance and product usage signals
- Exceptional writing, storytelling, and communication skills
- Familiarity with AI productivity tools and workflows is an asset
Full Job Posting
Position Overview
- As a Product Marketing Manager, you’ll own defined areas of go to market strategy and execution for Informed Design.
- You’ll translate product and business priorities into clear messaging, launch plans, enablement, customer education, and adoption programs.
- This role blends strategic thinking with hands on execution, creating assets from blogs to sales enablement materials.
- You’ll work closely with Product, Adoption, Sales, Customer Success, and Marketing teams.
Responsibilities
- Develop positioning, messaging frameworks, value narratives, and launch plans for assigned product areas.
- Develop and manage webinars, newsletters, in product communications, onboarding materials, and campaign assets.
- Create a high volume of customer facing and internal assets including messaging briefs, demo scripts, presentations, landing pages, blogs, webinars, video scripts, customer stories, and enablement materials.
- Gather and synthesize customer feedback, competitive signals, market trends, and usage data.
- Develop practical enablement materials for Sales, Customer Success, Adoption, and partner teams.
- Work closely with Product, Engineering, Design, Sales, Customer Success, Adoption, and Marketing teams.
- Contribute to strategy and preparation for Autodesk and industry events.
- Partner with the Product Marketing team to improve templates, content libraries, launch processes, and ways of working.
Minimum Qualifications
- 4+ years of relevant experience in product marketing, technical marketing, solutions marketing, or related B2B SaaS role.
- Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent practical experience.
- Experience developing positioning, messaging, launch plans, customer facing content, and sales enablement for technical products.
- Proven ability to lead product or feature launches and manage complex cross functional projects.
- Ability to clearly articulate value of technical products to customers, sellers, and internal stakeholders.
- Experience marketing to technical audiences and tailoring messages for different personas.
- Strong product and technical curiosity.
- Quantitative analytical skills for analyzing campaign performance, lifecycle metrics, and product usage signals.
- Exceptional writing, storytelling, and communication skills.
- Familiarity with AI productivity tools and workflows is an asset.
- Strong ownership mindset with track record of executing reliably and adapting quickly.
Salary Transparency
- Base salary range for Canada based roles: CAD 87,364 to CAD 128,134.
- Compensation may include annual cash bonuses, commissions for sales roles, stock grants, and comprehensive benefits.
About Autodesk
- Autodesk software is used to create buildings, cars, factories, and movies.
- The company helps innovators turn ideas into reality.
- Autodesk culture guides how employees work and treat each other.
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