gem
Product Marketing Manager
Binarly
Remote, USA
Full-time
Mid · 5+ years experience
Remote
Discovered 1 weeks ago
HubSpotSalesforce
Free
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- Firmware Vulnerabilities : Attackers exploit firmware as a hidden entry point, bypassing traditional security tools.
- Lack of Visibility : Organizations struggle to gain clear insights into the security of their supply chain, from firmware to software dependencies.
- Compliance Challenges : Navigating regulatory frameworks while ensuring secure procurement and operations is increasingly complex.
- Develop Go-To-Market Strategies : Lead the creation and execution of go-to-market plans for new features and product launches.
- Craft Compelling Messaging : Define and refine product positioning, messaging, and differentiation to resonate with target audiences, including security professionals, IT teams, and supply chain executives.
- Enable Sales Success : Create high-quality sales collateral, such as datasheets, pitch decks, and case studies, and train sales teams to effectively communicate the value of our solutions.
- Drive Market Awareness : Collaborate with the demand generation and content teams to ensure consistent messaging across campaigns, webinars, and events.
- Analyze Market Trends : Conduct market research to understand the competitive landscape, identify opportunities, and inform product and marketing strategies.
- Collaborate Across Teams : Work closely with Product, Sales, and Engineering teams to ensure alignment and create a seamless customer experience.
- Measure and Optimize : Track and analyze the performance of product marketing initiatives, leveraging data to continuously refine and improve.
- 5+ years of product marketing experience, preferably in B2B SaaS, cybersecurity, or supply chain security.
- Proven ability to simplify complex technical concepts for diverse audiences.
- Strong storytelling skills and a customer-centric mindset.
- Experience launching and marketing products in a fast-paced, dynamic environment.
- Exceptional verbal and written communication skills.
- Entrepreneurial spirit with a results-driven attitude.
- Experience in an early-stage startup environment.
- Familiarity with cybersecurity, firmware, or supply chain management.
- Proficiency in leveraging tools like HubSpot, Salesforce, or similar platforms.
- Understanding of regulatory frameworks like NIST, ISO, or CMMC.
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