Product Manager
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Key skills for this role
About the Role
Ipsen seeks a Product Manager to develop and execute strategic and tactical plans for pharmaceutical brands. The role involves market analysis, cross-functional collaboration, and brand performance tracking.
Key Skills for This Role
Responsibilities
- Support development and delivery of annual strategic and tactical plans for the brand
- Identify market opportunities, industry trends, and customer targets through competitive analysis
- Design and execute marketing research to generate insights for strategic planning
- Develop promotional materials and training initiatives, coordinating with Legal, Medical, and Regulatory
- Track brand performance and recommend course corrections
- Partner with Finance and Supply Chain for resource and inventory management
- Act as brand ambassador and collaborate with Stakeholder Relations
Requirements
- 5 years experience in biotechnology or pharmaceutical industry
- 2 years progressive marketing or related experience
- 2 years experience in sales, preferably specialty care
- Bachelor's degree required
- Knowledge of pharmaceutical legal, regulatory, and medical processes
- Proven leadership, strategic, and analytical abilities
- Strong written and oral communication skills
- English fluency required
Full Job Posting
Responsibilities
- Support the development and delivery of annual strategic and tactical plans for the Brand
- Identify market opportunities, industry trends and customer targets through competitive analysis, positioning, and marketing strategy assessments
- Design and execute marketing research needs to generate insights that can drive the strategic plan
- Develop focused strategic and tactical plans for the brands, including monitoring goals
- Communicate strategic and tactical plans to US, Canadian senior management and the Specialty Sales Force
- Support the development of promotional materials, programs, and training initiatives and work with Legal, Medical, and Regulatory to have them reviewed and approved
- Proactively track critical elements of brand performance and recommend course corrections
- Partner with Finance to ensure optimal and timely use of allocated financial resources
- Partner with Supply Chain to manage inventory and production forecast process
- Work closely with the Associate Director Stakeholder Relations on the Key External Expert plan of action
- Invest in field time with reps to hear first hand what the situation is with physicians and payors
- Participate in above country working groups to proactively share Canadian innovation
Knowledge & Experience (essential)
- 5 years experience in the biotechnology or pharmaceutical industry
- 2 years progressive marketing or related experience
- 2 years experience in sales, preferably specialty care
- Demonstrated ability to build relationships, foster trust and gain respect to lead, motivate, collaborate, negotiate and influence
- Demonstrated understanding of how customers use information across all channels
- Knowledge of pharmaceutical legal, regulatory, and medical processes required
- Proven leadership, strategic, and analytical abilities
- Proven skills in strategic planning and product launches
- Demonstrated project management skills and proven ability to manage multiple priorities
- Demonstrated experience working with and managing agency partners
- Strong team building skills and a team oriented approach
- Strong written and oral communication skills
Education / Certifications
- Bachelor's degree is required
- Master's degree, preferably in business (MBA) or health sciences is preferred
Language(s)
- English (essential)
- French is an asset
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