Product Manager

Role Overview

Core Responsibilities

• Develop and execute strategies for assigned VMS and pharmaceutical portfolios.
• Structure business cases to expand the VMS portfolio into new markets.
• Create and execute 360-degree marketing plans.
• Manage promotional calendars and brand activities within approved budgets.
• Conduct market research on customers, competitors, trends, and opportunities.
• Use market data and sources such as IQVIA where applicable.
• Ensure compliance with applicable SFDA requirements.
• Analyze sales performance by channel, account, region, and product.
• Conduct market visits to assess brand visibility and promotional execution.
• Monitor competitors and recommend actions for emerging opportunities.
• Develop and validate sales targets and forecasts.
• Work with the sales force to achieve commercial objectives.

Commercial and Team Support

• Provide product knowledge, marketing tools, promotional materials, and commercial direction to the sales team.
• Manage the A&P budget and allocate resources to maximize return on investment.
• Establish KPIs for marketing initiatives and monitor performance.
• Identify performance gaps and implement corrective actions.
• Lead cross-functional projects with sales, regulatory, medical, supply chain, and other functions.
• Prepare business and marketing reports with insights, recommendations, and action plans.

Required Qualifications

• Bachelor's degree in pharmacy, pharmaceutical sciences, business administration, marketing, or a related field.
• Six to ten years of pharmaceutical or VMS marketing experience.
• Proven record of product launches, brand development, and market share growth.
• Experience and relationships with physicians, pharmacists, and key healthcare stakeholders.
• Strong understanding of SFDA requirements for pharmaceutical and VMS products.
• Knowledge of market analysis tools and frameworks, including PESTEL.
• Understanding of sales forecasting, market analysis, and commercial planning.
• Experience managing marketing plans, promotional calendars, and A&P budgets.

Professional Capabilities

• Ability to translate market and sales data into actionable business insights.
• Experience with cross-functional project management and stakeholder coordination.
• Strong relationship management with strategic customers and stakeholders.
• Excellent communication, presentation, and negotiation skills.
• Strong business acumen and a results-oriented approach.
• Ability to launch products and drive sustainable market growth.
• Data-driven decision-making and effective strategy-to-execution capability.

Company Context