PPC Specialist (E-commerce) - Arabic Speaker
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Key skills for this role
About the Role
METRO BRAZIL is seeking an Arabic-speaking PPC Specialist to manage paid media on Google Ads for e-commerce in GCC markets. The role involves campaign planning, performance monitoring, budget tracking, and cross-functional coordination.
Key Skills for This Role
Responsibilities
- Plan and execute full funnel campaigns (Awareness → Consideration → Conversion)
- Ensure alignment of paid media activities with commercial priorities, promotions, and product focus
- Initiate and execute testing initiatives (creatives, audiences, formats, landing pages, product feeds) internally with the creative team and E commerce store management team
- Report performance on daily, weekly and monthly basis
- Track & optimize based on key KPIs including ROAS, CAC, CPA, CTR, CPM, CVR, and AOV
- Highlight performance trends and share insights with the team
- Flag underperformance and support in identifying improvement actions
- Monitor the budget spending on Google Ads and ensure budgets are utilized in line with plans
- Assist in tracking performance against targets and basic profitability metrics
- Work closely with internal e commerce, data, creative, and content teams to support campaign execution
- Assist in preparing clear briefs for creatives based on performance needs
- Coordinate with marketplace teams to support promotional activities on platforms like Amazon
Requirements
- Bachelor's degree or equivalent
- 2 3 years experience in performance marketing for e commerce (GCC markets)
- Deep understanding of Google Ads, Google Merchant Center, Google Analytics and Google Tag Manager
- Strong knowledge of full funnel performance frameworks and scaling strategy
- Proven ability to manage large budgets (USD 1M+ year)
- Strong analytical skills and ability to review reports, results, and optimization logic
- Fluent in Arabic and English
- Strong stakeholder management, communication, and follow up discipline
- Highly organized, proactive, and accountable
Full Job Posting
Role Description
- As an employee you will be responsible for planning, monitoring performance, optimization based on best practices, reporting, and supporting continuous improvements to drive strong ROAS and revenue growth across GCC e commerce markets.
Key Responsibilities
- Planning and execution of a full funnel campaign (Awareness → Consideration → Conversion).
- Ensure alignment of paid media activities with commercial priorities, promotions, and product focus.
- Initiate and execute testing initiatives (creatives, audiences, formats, landing pages, product feeds) internally with the creative team and the E commerce store management team.
- Report performance on daily, weekly and monthly basis.
- Track & optimize based on key KPIs including ROAS, CAC, CPA, CTR, CPM, CVR, and AOV.
- Highlight performance trends and share insights with the team.
- Flag underperformance and support in identifying improvement actions.
- Monitor the budget spending on Google ads.
- Ensure budgets are being utilized in line with plans and highlight and resolve any discrepancies.
- Assist in tracking performance against targets and basic profitability metrics.
- Work closely with internal e commerce, data, creative, and content teams to support campaign execution.
- Assist in preparing clear briefs for creatives based on performance needs.
Qualifications
- Bachelor's degree or equivalent.
- 2 3 years experience in performance marketing for e commerce (GCC markets).
- Deep understanding of Google Ads, Google Merchant Center, Google Analytics and Google Tag Manager.
- Strong knowledge of full funnel performance frameworks and scaling strategy.
- Proven ability to manage large budgets (USD 1M+ year).
- Strong analytical skills and ability to review reports, results, and optimization logic.
- Fluent in Arabic and English.
- Strong stakeholder management, communication, and follow up discipline.
- Highly organized, proactive, and accountable.
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