Media Buyer - E-commerce GCC
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Key skills for this role
About the Role
METRO BRAZIL seeks a proactive Media Buyer to plan, execute, and optimize paid media campaigns across Meta, Snapchat, TikTok, Google, and marketplaces for GCC e-commerce. The role owns campaign management, performance monitoring, budget management, and cross-functional collaboration.
Key Skills for This Role
Responsibilities
- Own and manage paid media performance across all platforms end to end
- Ensure best practices in campaign structure, targeting, bidding, and optimization
- Lead weekly performance reviews and proactively action findings
- Plan and execute full funnel campaign strategies (Awareness → Consideration → Conversion)
- Align paid media activities with commercial priorities, promotions, and product focus
- Design and run testing initiatives across creatives, audiences, formats, and landing pages
- Build, maintain, and present performance dashboards and reports
- Track key KPIs including ROAS, CAC, CPA, CTR, CPM, CVR, and AOV
- Own and manage media spend across all channels
- Work closely with internal e commerce, creative, and content teams
Requirements
- Minimum 2–3 years of hands on experience in performance marketing for e commerce (GCC markets)
- Deep expertise in Snapchat, Meta, TikTok, and Google paid media ecosystems
- Proven ability to independently manage large budgets (USD 1M+ per year)
- Strong analytical skills with the ability to interpret data, draw insights, and act on them
- Fluent in English; Arabic is a plus
- Bachelor's degree in Marketing, Business, Analytics, or related field is a plus
Full Job Posting
Company Description
- METRO BRAZIL is the world's first Brazilian online fashion destination, offering luxurious products directly from the Amazon rainforest to customers worldwide.
Role Description
- This is a full time, on site role for a Media Buyer, located in Dubai, United Arab Emirates.
- The successful candidate will be responsible for planning, executing, monitoring, and optimizing paid media campaigns, ensuring best practices are followed, and driving strong ROAS and revenue growth across GCC e commerce markets.
Campaign Management
- Own and manage paid media performance across all platforms end to end.
- Ensure best practices in campaign structure, targeting, bidding, and optimization are consistently applied.
- Lead weekly performance reviews and proactively action findings.
Campaign Planning & Execution
- Plan and execute full funnel campaign strategies (Awareness → Consideration → Conversion).
- Align paid media activities with commercial priorities, promotions, and product focus.
- Design and run testing initiatives across creatives, audiences, formats, and landing pages.
Performance Monitoring & Reporting
- Build, maintain, and present performance dashboards and reports.
- Track key KPIs including ROAS, CAC, CPA, CTR, CPM, CVR, and AOV.
- Identify performance trends, flag underperformance, and implement improvement actions.
Budget Management
- Own and manage media spend across all channels.
- Ensure budgets are allocated and utilized in line with plans, and flag discrepancies proactively.
- Track performance against targets and profitability metrics.
Cross Functional Collaboration
- Work closely with internal e commerce, creative, and content teams to ensure seamless campaign execution.
- Prepare clear and actionable creative briefs based on performance data and campaign needs.
- Coordinate with marketplace teams to support promotional activities on platforms like Amazon and Noon.
Execution & Optimization
- Independently manage campaign updates, optimizations, and delivery timelines across all platforms.
- Maintain a consistent and disciplined execution and reporting cadence.
- Continuously identify opportunities to improve efficiency and performance.
Qualifications
- Bachelor's degree in Marketing, Business, Analytics, or a related field is a plus.
- Minimum 2–3 years of hands on experience in performance marketing for e commerce (GCC markets).
What We're Looking For
- Proven hands on experience directly managing paid media campaigns.
- Deep expertise in Snapchat, Meta, TikTok, and Google paid media ecosystems.
- Previous experience with Amazon Ads is a plus.
- Strong command of full funnel performance frameworks and scaling strategy.
- Proven ability to independently manage large budgets (USD 1M+ per year).
- Strong analytical skills with the ability to interpret data, draw insights, and act on them.
- Fluent in English, Arabic is a plus.
- Highly organized, proactive, accountable, and self sufficient.
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