Portfolio Manager

Proactively identify and acquire high-caliber authors and industry experts

Build and maintain strong relationships with high-AQS experts, influencers, and thought leaders, ensuring long-term engagement and repeat collaboration.

Develop compelling value propositions tailored to each author’s personal brand, career goals, and community presence.

Own author onboarding, contracting, and ongoing engagement, ensuring alignment with both product goals and market needs.

Act as a trusted partner to authors, enabling them to contribute beyond books (e.g., events, courses, community initiatives).

Establish Packt as a trusted partner within AI/ML communities by driving meaningful engagement and high-value collaborations

Take full ownership of assigned products from concept validation and author acquisition to delivery, launch, and post-publication performance.

Ensure products are aligned with key practitioner needs

Drive execution across formats, including books, video courses, events, licensing opportunities, and emerging product types.

Continuously evaluate product performance and iterate based on market feedback, user engagement, and revenue outcomes..

Leverage community insights to identify emerging trends, content gaps, and new product opportunities.

Own the commercial performance of assigned titles and products, with clear accountability for revenue contribution to the vertical.

Identify opportunities to maximize revenue through pricing, positioning, cross-selling, and format expansion (e.g., converting books into courses or events).

Leverage high-value authors and topics to create scalable revenue streams across multiple channels.

Track performance metrics and work closely with internal teams to optimize outcomes.

Ensure strong go-to-market execution for all products, including pre-launch positioning and post-launch growth strategies.

Collaborate with marketing and growth teams to optimize metadata, keywords, and audience targeting across platforms such as Amazon and Packt.com.

Develop title-specific promotion plans, including email campaigns, community engagement, and influencer outreach.

Continuously monitor performance and refine strategies to improve visibility, engagement, and conversion.

Strong ability to identify, engage, and close high-value authors and experts.

Confidence in outreach, negotiation, and building long-term relationships with senior professionals.

Deep understanding of what motivates AI/ML practitioners and thought leaders.

Ability to think like a product owner, with accountability for outcomes rather than just execution.

Strong commercial awareness, including pricing, positioning, and revenue optimization.

Experience or interest in working across multiple product formats beyond books.

Understanding of go-to-market strategies, including discoverability, audience targeting, and conversion.

Ability to collaborate with marketing teams and contribute to campaign execution.

Highly organized, with the ability to manage multiple titles, stakeholders, and initiatives simultaneously.

Proactive, responsive, and comfortable operating in a fast-moving environment.

Strong bias toward ownership, experimentation, and continuous improvement.

Consistent acquisition of high-quality authors and industry experts.

Increased revenue contribution through both book and non-book formats.

Successful execution of marketing strategies leading to improved visibility, engagement, and sales performance.

Growth of Packt’s presence and credibility within AI/ML practitioner communities.

Development of scalable, non-book revenue streams through events, courses, and partnerships.

We recognize how important our people are and acknowledge and support the things that are important to them. We focus on the full team member's experience. We aim to create a positive working environment that supports personal and collective development – where our people can not only grow their skill sets, continuously challenge themselves, and develop their careers, but also work together as a team and with our customers.

We try to achieve this by:

Ensuring a positive working environment for all team members, supportive of flexible and remote work.

Supporting individual development through growth opportunities and internal mobility.

Encouraging social collaboration within teams and communities and knowledge-sharing.

Fostering a culture that supports a healthy work-life balance.

We seek to achieve this by:

Providing a broad range of benefits and initiatives.

Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility.

Celebrating success stories and encouraging peer-to-peer recognition.

Fostering a culture of self-development.

Providing a work environment where the best idea wins, and challenge is encouraged.