Growth Lead

Email & Lifecycle Marketing Responsibilities

• Execute lifecycle campaigns focused on customer acquisition, onboarding, engagement, and retention while continuing to grow qualified subscriber audiences. Expected Outcome: Improved subscriber growth, customer engagement, and repeat purchase rates. Website & Funnel Optimisation Responsibilities: Monitor customer behaviour across the website and optimise landing pages, product pages, and conversion funnels using analytics and experimentation. Expected Outcome: Higher visitor-to-customer conversion and improved customer experience. Growth Experimentation & Performance Analysis Responsibilities: Design, prioritise, and execute A/B tests across customer journeys, pricing, messaging, offers, and acquisition channels while tracking key commercial metrics. Expected Outcome: A strong experimentation pipeline with measurable improvements across conversion, revenue, retention, and marketing ROI. Team Structure
• Reports directly to the Cybersecurity Portfolio Director. • Collaborates closely with Product Management, Editorial, Marketing, CRM, Design, Data, and Sales teams. Who You Are
• 4+ years of experience in Growth Marketing, Digital Marketing, Product Marketing, Product Growth, or Growth/Product Management.
• Demonstrated success driving customer acquisition, conversion, and commercial growth in a B2C environment.
• Experience with lifecycle marketing, CRM, email marketing, and customer segmentation.
• Strong understanding of conversion rate optimisation (CRO), customer journeys, analytics, and experimentation.
• Experience working with technical communities, developer ecosystems, or cybersecurity audiences is highly desirable.
• Strong analytical, commercial, communication, and stakeholder management skills.

Success Measures

Role Positioning

Why Work at Packt

Benefits

• You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us.
• Bonus scheme
• 5 day working week
• 25 days annual holiday (plus bank holidays)
• Flexible hours: choose how, when, and where you work within India
• Training programs and Certification
• Group Medical Insurance
• Wellness initiatives

Salary Range - INR 80K-160K fixed pay per month (skills and/or experience dependent)

• Disclaimer: Packt does not authorize any third-party consultancies, influencers, or agencies to offer employment opportunities on our behalf. We are not involved in any financial transactions with these parties. Our hiring process is managed internally, and all applications should be made through the official procedures outlined in our job listings.