Performance Marketing & Technical SEO Specialist

About the Role

Performance Marketing

• Build, launch, and optimize Google Ads campaigns across Search, Display, YouTube, and relevant demand-generation formats.
• Support paid campaigns across LinkedIn and Meta when required.
• Manage campaign structure, keywords, bids, audiences, negative keywords, and budget allocation.
• Maintain conversion tracking across GA4, Google Tag Manager, Google Ads, and HubSpot.
• Implement offline conversion tracking based on lead quality and downstream sales outcomes.
• Analyze CPL, MQLs, SQLs, CAC, conversion rates, and pipeline contribution.
• Identify underperforming campaigns, audiences, keywords, and landing pages and recommend improvements.
• Run A/B tests across ads, landing pages, messaging, audiences, and conversion journeys.
• Own budget pacing, forecasting, and performance reporting.

Technical SEO

• Conduct audits covering crawlability, indexation, site architecture, internal linking, and Core Web Vitals.
• Resolve indexing, canonicalization, redirect, sitemap, and robots.txt issues.
• Work with developers on technical SEO implementation and website performance.
• Implement and validate structured data and schema markup.
• Monitor Google Search Console for indexing issues, ranking changes, and search opportunities.
• Analyze crawl data with Screaming Frog, Sitebulb, or similar tools.
• Support international SEO architecture, including hreflang, country targeting, and site structure.
• Conduct keyword and search-intent research across the US, Switzerland, and UAE.
• Provide technical SEO recommendations and briefs to the content team.
• Monitor rankings, organic traffic, conversions, and technical health.

Analytics and Optimization

• Build and maintain dashboards for Marketing and leadership.
• Ensure accurate tracking across the website, CRM, and advertising platforms.
• Analyze the journey from ad or search through lead, MQL, SQL, and opportunity.
• Work with Marketing and Sales to identify campaigns and keywords generating qualified leads.
• Recommend marketing investment allocation based on performance and opportunity.

Required Qualifications

• At least 3 years of hands-on experience in performance marketing and technical SEO.
• Strong Google Ads experience, particularly with Search campaigns.
• Strong understanding of B2B lead-generation campaigns.
• Advanced knowledge of GA4, Google Tag Manager, and Google Search Console.
• Experience connecting advertising platforms with CRM conversion data.
• Experience with Screaming Frog, Sitebulb, Ahrefs, Semrush, or similar technical SEO tools.
• Working knowledge of HTML, CSS, and JavaScript for diagnosing SEO and tracking issues.
• Strong analytical and spreadsheet skills.
• Ability to diagnose performance issues and explain technical findings to non-technical stakeholders.
• Fluent English.

Nice to Have

• B2B SaaS, legal tech, or professional-services experience.
• HubSpot attribution and lifecycle-stage experience.
• Server-side Google Tag Manager experience.
• BigQuery, SQL, Python, scripting, or Google Ads API experience.
• SEO experience across multiple countries or languages.
• Experience working with developers on JavaScript-heavy websites.
• French, Swiss German, or Arabic language skills.

Success Measures

• Success includes better-quality paid-acquisition leads and lower cost per qualified lead.
• Success includes accurate acquisition-to-sales attribution and continuous improvement in conversion rates.
• Success includes stronger technical SEO health, greater relevant organic visibility, and clear pipeline contribution by channel and campaign.

Practical Details

• The position is full-time.
• The role reports to the Chief Marketing Officer.
• The role supports markets in the US, Switzerland, and UAE.