Performance Marketing Specialist — Lead Generation (Meta & Google Ads)
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Key skills for this role
About the Role
iWA Group seeks a results-driven Performance Marketing Specialist to own paid lead generation across Meta, Google, and X for real estate, tourism, and luxury brands. Requires 2-5 years hands-on experience with Meta Ads Manager and Google Ads, and a track record of generating qualified leads.
Key Skills for This Role
Responsibilities
- Plan, launch, and scale paid campaigns across Meta Ads (primary focus), Google Ads (Search, Display, YouTube, PMax), and X, owning cost per lead (CPL) and ROAS
- Build complete lead gen funnels — ad creative, audience targeting, landing pages, lead forms, and retargeting
- Create and direct ad content (copy, creative concepts, short form video) aligned with platform policies and brand positioning
- Set up lead capture and connect to CRM — Meta lead forms, Pixel/Conversions API, GA4, UTM tagging
- Run structured A/B tests to continuously lower CPL and lift conversion rates
- Report weekly on spend, leads, CPL, CTR, and ROAS with clear recommendations
Requirements
- 2–5 years of hands on performance marketing with a demonstrable track record of generating qualified leads (share CPL and ROAS numbers)
- Advanced, hands on Meta Ads Manager expertise — campaign structure, Advantage+, custom/lookalike audiences, CAPI setup, budget scaling
- Strong command of Google Ads and working experience with X Ads
- Deep knowledge of platform ad policies (Meta, Google, X) and ability to run compliant campaigns in sensitive verticals
- Daily use of AI tools for copy, creative, research, and analysis
- Solid grasp of GA4, Meta Pixel/CAPI, Google Tag Manager, and conversion tracking
- Strong copywriting and creative judgment
Full Job Posting
About the Role
- iWA Group is looking for a results driven Performance Marketing Specialist to own paid lead generation across Meta, Google, and X.
- You'll build full funnel campaigns and ad content that turn spend into qualified leads for our real estate, tourism, investment, and luxury membership brands — with an AI first approach to creative, research, and analysis.
What You'll Do
- Plan, launch, and scale paid campaigns across Meta Ads (primary focus), Google Ads (Search, Display, YouTube, PMax), and X, owning cost per lead (CPL) and ROAS.
- Build complete lead gen funnels — ad creative, audience targeting, landing pages, lead forms, and retargeting.
- Create and direct ad content (copy, creative concepts, short form video) aligned with each platform's policies and the premium positioning of our brands.
- Set up lead capture and connect it to the CRM — Meta lead forms, Pixel/Conversions API, GA4, UTM tagging — so every lead lands clean and attributed.
- Run structured A/B tests to continuously lower CPL and lift conversion rates.
- Report weekly on spend, leads, CPL, CTR, and ROAS with clear recommendations.
Must Have Requirements
- 2–5 years of hands on performance marketing with a demonstrable track record of generating qualified leads (share CPL and ROAS numbers).
- Advanced, hands on Meta Ads Manager expertise — campaign structure, Advantage+, custom/lookalike audiences, CAPI setup, budget scaling.
- Strong command of Google Ads and working experience with X Ads.
- Deep knowledge of platform ad policies (Meta, Google, X) and the ability to run compliant campaigns in sensitive verticals like real estate, investments, and high value services.
- Daily use of AI tools for copy, creative, research, and analysis.
- Solid grasp of GA4, Meta Pixel/CAPI, Google Tag Manager, and conversion tracking.
- Strong copywriting and creative judgment.
Nice to Have
- Experience marketing real estate, travel/tourism, luxury, or investment products.
- Familiarity with CRM tools (Zoho, HubSpot) and basic lead routing.
- Landing page building (Webflow/Unbounce) and CRO basics.
- Meta and Google certifications.
Compensation
- AED 4,000–8,000/month (based on experience and proven results)
Benefits
- Tax free salary
- Visa
- UAE based on site role
How to Apply
- Send your CV with 2–3 case studies showing leads generated (platform, budget, CPL, ROAS). Applications without performance metrics may not be considered.
Work Location
- In person
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