Social Media Executive
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Key skills for this role
About the Role
IWA Group is looking for a Social Media Executive to manage digital presence across platforms like Instagram, Facebook, TikTok, and LinkedIn in Dubai. Responsibilities include content planning, scheduling, publishing, monitoring engagement, and reporting.
Key Skills for This Role
Responsibilities
- Manage and maintain all company social media platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, X (Twitter), and other relevant platforms
- Plan and maintain a monthly content calendar aligned with marketing campaigns and business objectives
- Schedule, upload, and publish content according to the approved content plan
- Ensure all posts are published accurately, on time, and with the correct captions, hashtags, locations, and tags
- Maintain consistency in branding, tone of voice, visual identity, and company brand guidelines across all platforms
- Coordinate with the content creation, design, and marketing teams to ensure timely delivery of content
- Monitor social media trends and recommend new content ideas and posting strategies
- Write and optimize engaging captions that reflect the company’s brand voice
- Monitor comments, direct messages, and audience engagement, escalating customer inquiries to the appropriate department when required
- Track social media performance and prepare weekly and monthly reports on growth, engagement, reach, and campaign results
- Support the execution of marketing campaigns, launches, events, and promotional activities across all social media channels
Requirements
- 1–2 years of experience in social media management, digital marketing, or a related role
- Strong understanding of Instagram, Facebook, TikTok, LinkedIn, YouTube, X (Twitter), and emerging social media platforms
- Experience using social media scheduling and management tools
- Excellent written and verbal communication skills in English
- Strong organizational and time management skills
- Basic knowledge of social media analytics and performance reporting
- Understanding of branding, visual consistency, and brand guidelines
Full Job Posting
Position Overview
- We are looking for a highly organized, creative, and proactive Social Media Executive to manage our company’s digital presence across all major social media platforms.
- The ideal candidate will be responsible for planning, scheduling, publishing, and managing daily content while ensuring every post aligns with our brand identity, marketing objectives, and content strategy.
Key Responsibilities
- Manage and maintain all company social media platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, X (Twitter), and other relevant platforms.
- Plan and maintain a monthly content calendar aligned with marketing campaigns and business objectives.
- Schedule, upload, and publish content according to the approved content plan.
- Ensure all posts are published accurately, on time, and with the correct captions, hashtags, locations, and tags.
- Maintain consistency in branding, tone of voice, visual identity, and company brand guidelines across all platforms.
- Coordinate with the content creation, design, and marketing teams to ensure timely delivery of content.
- Monitor social media trends and recommend new content ideas and posting strategies.
- Write and optimize engaging captions that reflect the company’s brand voice.
- Organize and manage digital content assets for efficient publishing.
- Monitor comments, direct messages, and audience engagement, escalating customer inquiries to the appropriate department when required.
- Track social media performance and prepare weekly and monthly reports on growth, engagement, reach, and campaign results.
- Support the execution of marketing campaigns, launches, events, and promotional activities across all social media channels.
Requirements
- 1–2 years of experience in social media management, digital marketing, or a related role.
- Strong understanding of Instagram, Facebook, TikTok, LinkedIn, YouTube, X (Twitter), and emerging social media platforms.
- Experience using social media scheduling and management tools.
- Excellent written and verbal communication skills in English.
- Strong organizational and time management skills with the ability to manage multiple deadlines.
- Basic knowledge of social media analytics and performance reporting.
- Understanding of branding, visual consistency, and brand guidelines.
- Ability to work independently while collaborating effectively with a team.
- Experience in the real estate, tourism, hospitality, or luxury lifestyle industry is an advantage but not required.
Preferred Skills
- Experience with Meta Business Suite and other social media management platforms.
- Basic graphic design knowledge using Canva or Adobe Creative Suite.
- Familiarity with SEO principles and social media best practices.
- Knowledge of social media advertising is a plus.
- Creative mindset with attention to detail and excellent proofreading skills.
Performance Expectations
- Ensure all content is published accurately and on schedule.
- Maintain a consistent and professional brand presence across all social media platforms.
- Develop and execute organized monthly content plans.
- Improve audience engagement and follower growth through effective content scheduling and platform management.
- Deliver timely performance reports with actionable insights and recommendations.
- Ensure all social media activities support the company’s marketing goals and brand standards.
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