Performance Marketing Specialist
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Key skills for this role
About the Role
MultiBank Group seeks a Performance Marketing Specialist with 3-6 years of experience in digital acquisition and AI-powered marketing. The role involves managing multi-channel campaigns, leveraging AI tools for optimization, and driving customer growth for Forex, CFD, and Crypto products.
Key Skills for This Role
Responsibilities
- Plan, execute, and optimize multi channel digital marketing campaigns across Google Ads, Meta, Programmatic, Native, Affiliate, and emerging acquisition channels
- Manage customer acquisition campaigns with a strong focus on CPL, CPA, ROAS, and lead quality
- Monitor campaign performance daily and implement data driven optimizations to improve efficiency and conversion rates
- Identify and test new audience segments, geographies, and acquisition opportunities
- Leverage AI tools and platforms to improve campaign targeting, bidding strategies, audience segmentation, and creative performance
- Utilize AI powered solutions for content generation, ad creative testing, predictive analytics, and marketing automation
- Build and manage automated workflows to improve campaign efficiency and reporting processes
- Analyze campaign and funnel performance using GA4, CRM platforms, attribution tools, and BI dashboards
- Conduct A/B testing on ad creatives, landing pages, and marketing funnels
- Collaborate with Sales, Business Development, Compliance, Product, and Regional Marketing teams
Requirements
- 3–6 years of experience in Performance Marketing, Digital Acquisition, or Growth Marketing
- Experience within Forex, CFDs, Crypto, FinTech, Online Trading, or Financial Services is highly preferred
- Proven track record of managing successful paid media campaigns across multiple digital channels
- Practical experience utilizing AI tools and automation platforms within marketing workflows
- Strong hands on experience with Google Ads, Meta Ads Manager, LinkedIn Ads, and programmatic advertising platforms
- Proficiency with GA4, Google Tag Manager, AppsFlyer, Adjust, Looker Studio, or similar analytics platforms
- Experience using AI marketing tools such as ChatGPT, Claude, Gemini, Jasper, Midjourney, AdCreative.ai, HubSpot AI, or similar platforms
- Understanding of marketing automation tools, CRM systems, and customer segmentation
- Knowledge of attribution modeling, conversion tracking, and performance analytics
- Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field
Full Job Posting
Role Overview
- We are seeking a highly analytical and growth oriented Performance Marketing Specialist with strong experience in AI powered marketing tools, automation, and digital acquisition to drive customer growth across our Forex, CFD, and Crypto products.
- The ideal candidate combines hands on expertise in paid media management with a deep understanding of AI driven optimization, campaign automation, conversion rate optimization, and marketing analytics.
Key Responsibilities
- Plan, execute, and optimize multi channel digital marketing campaigns across Google Ads, Meta, Programmatic, Native, Affiliate, and emerging acquisition channels.
- Manage customer acquisition campaigns with a strong focus on CPL, CPA, ROAS, and lead quality.
- Monitor campaign performance daily and implement data driven optimizations to improve efficiency and conversion rates.
- Identify and test new audience segments, geographies, and acquisition opportunities.
- Leverage AI tools and platforms to improve campaign targeting, bidding strategies, audience segmentation, and creative performance.
- Utilize AI powered solutions for content generation, ad creative testing, predictive analytics, and marketing automation.
- Build and manage automated workflows to improve campaign efficiency and reporting processes.
- Analyze campaign and funnel performance using GA4, CRM platforms, attribution tools, and BI dashboards.
- Conduct A/B testing on ad creatives, landing pages, and marketing funnels.
- Collaborate with Sales, Business Development, Compliance, Product, and Regional Marketing teams.
Qualifications & Requirements
- Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field.
- Relevant certifications in Google Ads, Meta Ads, Analytics, or AI Marketing are highly desirable.
- 3–6 years of experience in Performance Marketing, Digital Acquisition, or Growth Marketing.
- Experience within Forex, CFDs, Crypto, FinTech, Online Trading, or Financial Services is highly preferred.
- Proven track record of managing successful paid media campaigns across multiple digital channels.
- Practical experience utilizing AI tools and automation platforms within marketing workflows.
- Strong hands on experience with Google Ads, Meta Ads Manager, LinkedIn Ads, and programmatic advertising platforms.
- Proficiency with GA4, Google Tag Manager, AppsFlyer, Adjust, Looker Studio, or similar analytics platforms.
- Experience using AI marketing tools such as ChatGPT, Claude, Gemini, Jasper, Midjourney, AdCreative.ai, HubSpot AI, or similar platforms.
- Understanding of marketing automation tools, CRM systems, and customer segmentation.
- Knowledge of attribution modeling, conversion tracking, and performance analytics.
Preferred AI Capabilities
- Experience implementing AI driven campaign optimization and audience targeting strategies.
- Familiarity with prompt engineering and generative AI applications for marketing.
- Experience using AI for creative generation, predictive analysis, reporting automation, and workflow optimization.
- Understanding of emerging AI trends within digital marketing and growth acquisition.
Personal Attributes
- Data driven and performance oriented mindset.
- Strong analytical and problem solving skills.
- Curious, innovative, and passionate about AI and emerging technologies.
- Ability to thrive in a fast paced, international, and highly regulated environment.
- Excellent communication and collaboration skills.
Why Join Us?
- Work with an industry leading global financial institution.
- Competitive salary and comprehensive employee benefits.
- Exposure to cutting edge AI marketing technologies and innovation initiatives.
- Opportunities for professional growth and international career development.
- Collaborative, inclusive, and dynamic work environment.
- Be part of a data driven organization shaping the future of digital finance.
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