Performance Marketing & Paid Media Specialist
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Key skills for this role
About the Role
Responsible for planning, executing, and optimizing paid media campaigns on Meta and TikTok, focusing on lead generation and performance analytics.
Key Skills for This Role
Responsibilities
- Plan, launch, manage, and optimize paid advertising campaigns across Meta and TikTok platforms
- Develop lead generation strategies focused on increasing qualified inquiries while reducing CPL
- Monitor campaign performance, analyze key metrics, and implement optimization strategies
- Conduct A/B testing for creatives, audiences, placements, and landing pages
- Configure and manage Meta Pixel, Conversion API, and event tracking systems
- Integrate advertising platforms with CRM systems and lead management workflows
- Prepare weekly and monthly performance reports with actionable insights
- Stay updated with digital marketing trends and conduct competitor analysis
Requirements
- Experience in performance marketing and paid media campaign management
- Proficiency with Meta and TikTok advertising platforms
- Knowledge of conversion tracking, pixel, and CAPI setup
- Experience with CRM integration and lead management
- Strong analytical and reporting skills
Full Job Posting
About the Role
- Seeking a results driven Performance Marketing & Paid Media Specialist to plan, execute, and optimize paid media campaigns across Meta and TikTok platforms to drive qualified leads, maximize ROI, and support business growth.
Campaign Management
- Plan, launch, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram) and TikTok platforms.
- Develop lead generation strategies focused on increasing qualified inquiries while reducing Cost Per Lead (CPL).
- Manage multiple campaigns simultaneously while ensuring budget efficiency and performance targets.
Performance Optimization
- Monitor campaign performance, analyze key metrics, and implement optimization strategies.
- Conduct A/B testing for creatives, audiences, placements, and landing pages.
- Optimize campaign structures, bidding strategies, and audience segmentation to maximize ROI.
Tracking & Analytics
- Configure and manage Meta Pixel, Conversion API (CAPI), and event tracking systems.
- Ensure accurate conversion tracking and attribution across all digital channels.
- Analyze campaign performance through Ads Managers, Google Analytics, and reporting tools.
CRM & Lead Management
- Integrate advertising platforms with CRM systems and lead management workflows.
- Monitor lead quality and collaborate with internal teams to improve conversion rates.
- Maintain data accuracy and reporting transparency.
Reporting & Insights
- Prepare weekly and monthly performance reports.
- Present actionable insights and recommendations based on campaign data.
- Track KPIs including CPL, CTR, Conversion Rate, ROAS, Lead Volume, and Customer Acquisition Cost.
Market Research
- Stay updated with the latest digital marketing trends, platform updates, and best practices.
- Conduct competitor analysis and identify opportunities for audience growth and campaign improvement.
Benefits
- Medical Insurance
- One Return Air Ticket to Home Country Every 2 Years
- 30 Days Annual Leave
- Career Growth Opportunities
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