Performance Marketing Manager
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Key skills for this role
About the Role
HubFit is looking for a Performance Marketing Manager to own paid acquisition across Meta, Google, and TikTok. This hands-on role involves managing campaigns end-to-end, creative testing, budget, and reporting.
Key Skills for This Role
Responsibilities
- Manage and scale paid campaigns across Meta, Google, and TikTok, owning budget, targeting, and bidding strategy
- Partner with Creative Strategist and design team to develop and test ad creative at a high velocity
- Monitor CPC, CPL, ROAS, hook rate, and watch time daily and weekly, optimizing performance
- Build and maintain performance dashboards, and communicate ROAS, CAC, and channel performance to leadership
- Evaluate and test new channels and ad products as the program matures
- Build and own alerts, automations, and systems using AI tools, Revealbot, or similar
Requirements
- 3 5+ years of hands on experience managing paid campaigns across Meta, Google, and TikTok
- Track record managing $50k+ in monthly ad spend profitably
- Strong analytical skills, comfortable building dashboards and making decisions from data
- Experience partnering with a creative or design team to develop and test ad creative
- Familiarity with tracking and attribution setups, such as Meta Pixel or Conversions API
- Excellent communication skills, able to translate performance data into clear recommendations
Full Job Posting
About the Role
- We're looking for a Performance Marketing Manager to own paid acquisition at HubFit across Meta, Google, and emerging channels like TikTok. You'll be joining right as we build out our Growth Marketing team, which means real ownership, fast moving work, and the chance to shape how HubFit grows as we
What You'll Do
- Paid Media Ownership: Manage and scale paid campaigns across Meta, Google, and TikTok, owning budget, targeting, and bidding strategy.
- Creative Testing: Partner with our Creative Strategist and design team to develop and test ad creative at a high velocity.
- Optimization: Monitor CPC, CPL, ROAS, hook rate, and watch time daily and weekly, knowing when to kill an underperformer, graduate a winner to scale, or iterate on what's already working.
- Reporting: Build and maintain performance dashboards, and communicate ROAS, CAC, and channel performance to leadership.
- Channel Expansion: Evaluate and test new channels and ad products as the program matures.
- Systems & Automation: Build and own the alerts, automations, and systems (using AI tools, Revealbot, or similar) that keep campaigns healthy and free up time for strategy.
What We're Looking For
- 3 5+ years of hands on experience managing paid campaigns across Meta, Google, and TikTok, with a proven track record of hitting CAC and ROAS targets.
- Track record managing $50k+ in monthly ad spend profitably, across one or more accounts.
- Strong analytical skills, comfortable building dashboards and making decisions from data.
- Experience partnering with a creative or design team to develop and test ad creative.
- Familiarity with tracking and attribution setups, such as Meta Pixel or Conversions API.
- Excellent communication skills, able to translate performance data into clear recommendations.
Bonus Points
- Passionate about, or have a background in, fitness or wellness.
- Experience in B2B SaaS or subscription and marketplace businesses.
- Comfortable using AI tools to build automations and speed up campaign management, reporting, or creative testing.
- Familiarity with tools like Cometly, Revealbot, Motion App, or Foreplay.
Benefits & Perks
- 100% remote
- Flexible hours
- 24 days PTO, plus public holidays
- Your birthday off
- Gym and wellness stipend
- Design software and tools covered
- Annual learning and growth budget
- Annual performance bonus
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