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Performance Marketing Director
Zepz
Remote, GBR
Full-time
Director
Remote
Discovered 1 weeks ago
Free
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- Integrity: We always do the right thing. It’s simple, but it’s the foundation of everything we build for our customers and each other.
- Outcomes: We work for our customers. Their success and prosperity are the results we focus on delivering.
- Velocity: We are fast! We maintain high energy levels and make smart decisions quickly, keeping us nimble and ahead of the curve.
- Own the global paid acquisition strategy across Paid Search, Paid Social, App Store (ASA/Google UAC), Programmatic Display, and Affiliate.
- Own SEO & GEO strategy and delivery, working closely with the Martech team
- Define channel mix and budget allocation strategy, balancing new customer acquisition with retargeting and reactivation.
- Build a testing and experimentation roadmap that continuously improves CAC and LTV:CAC across key corridors and segments.
- Lead seasonal and campaign planning in close partnership with Brand and Creative teams
- Own a multi-million pound media budget with full accountability for CPA, ROAS, CPL, and revenue contribution targets.
- Partner with Finance and Data Science to build and maintain attribution models that support marketing mix decisions and board reporting.
- Deliver regular performance reviews, translating complex channel data into clear business narrative.
- Identify and size growth opportunities by corridor, product line, and customer segment — and make the investment case.
- Lead, coach, and grow a team of 5 performance marketers, with scope to scale as the function grows.
- Build team capability in measurement, automation, creative testing, and data led decision making.
- Manage key agency and technology partner relationships, including media agencies, DSPs, and measurement vendors.
- Drive a culture of rigour, speed, and continuous improvement across the team.
- Work with Product and CRM to ensure a seamless handoff from paid click to onboarded sender.
- Partner with Data Science on incrementality testing, audience modelling, and propensity scoring for paid channels.
- Collaborate with Brand & Central PMM to ensure creative quality and message consistency across paid formats.
- Work with Legal and Compliance on channel specific regulatory requirements across markets.
- A genuine curiosity about AI and how it can be applied in your area of work — from accelerating analysis and insight generation, to improving how we design and deliver processes and communications.
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