Performance Marketing Associate

• Plan & execute performance marketing campaigns across various channels - Google Ads, Facebook Ads, 3rd party networks, etc.
• Take ownership of online campaigns and revenue.
• Understanding of the ecosystem - Attribution, Tracking, and tuning various End-to-End

Funnel Metrics & Real-Time ROI measurements right from Traffic Metrics to conversion funnels.

• Running experiments on paid digital channels to find incremental value of digital

marketing across user and customer cohorts.

• Designing experiments to improve the overall contribution of digital marketing

towards business in a profitable manner.

• Coordinate with the internal product, tech teams for timely execution of various digital

marketing tasks and initiatives.

• Monitor and keep track of essential funnels and events in Marketing setup.
• Responsible for campaign management - planning, monitoring, optimization reporting.

Who will Qualify

• 1+ years of relevant experience especially in Google Ads.

with e-commerce

businesses will be an advantage.

• Highly data-oriented approach towards planning and problem-

solving.

• Self-motivated and willing to work in a startup environment
• Strong analytical skills and the ability to analyze data
• Knowledge of Marketing analytics, Attribution, and Planning tools (e.g. Google Analytics, Appsflyer etc.)
• Hands-on experience with performance marketing channels Google ads, Facebook Ads, etc. in managing the marketing budget at scale along with the business objectives KPIs like ROAS, CPI, CAC, LTV, etc.
• Proven track record of increasing user acquisition, engagement, and retention and meeting/exceeding revenue and profitability goals.