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Soda's mission is to monitor the world's decisions. We're building the first Data & AI performance monitoring platform that spans data collection to automated decision-making.
Not to manage an agency. Not to approve creative someone else made. You write the ad, you make the asset, you build the landing page, you launch it, you own the budget, and you read the numbers on Monday and kill what didn't work.
You'll join the Growth team reporting to a co-founder.
What you might call yourself. Performance marketer, paid media manager, paid acquisition lead, demand gen manager, growth marketer, creative strategist, media buyer, or the person at a startup who just ended up running the ads. We don't care what's on your CV. You need to have run B2B paid yourself and you need to have made the creative, and most people have only done one.
Who this is for. People who have personally run enterprise B2B ads at a company nobody had heard of yet. You know what a $40 click feels like, you know why the creative that won on LinkedIn dies on Reddit, and you have opinions about it that you earned by losing money that mattered.
If your last job was allocating budget across channels and reviewing what an agency shipped, this isn't it. If you've been making the ads yourself because it was faster than briefing someone, this is it.
Own paid acquisition end to end: LinkedIn, Meta, Google, Reddit, , ChatGpt, X, and whatever you can prove works.
Make the creative. Copy, static, video, landing pages. You are the studio, and AI is how you get to twenty variants instead of two.
Run a real testing cadence: hypothesis, ship, read, kill. Volume of tests is the job; most of them will lose and that's the point.
Own the budget and the number. Pipeline and qualified meetings, not impressions.
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Work with the founders, customer engineers, and customers on what Soda actually says to the market. Your opinion matters here.
Data quality, data management, or data observability specifically.
You've built the attribution model as well as run the ads.
Founder or first-marketer background where nobody was going to do it for you.
You were the first paid hire somewhere and built the function from zero.
We value freedom with responsibility, transparency, and a growth mindset. We avoid politics, have no tolerance for dishonesty, and value open and direct communication without judgment. We proactively bring up and address potential issues before they become critical, and we overcommunicate frequently. Working at Soda, you will have full autonomy to make impactful decisions.
Be part of a transformation : data quality is having its moment, and we're at the front of it.
Ownership from day one : if you see a bottleneck, you remove it.
International culture : colleagues in 12+ countries.
Work on your own terms : fully remote, flexible hours.
Paid the same wherever you are : one band for the US and Europe, no geographic discount.
You own a channel, not a task list : the paid function is yours to build from the ground up.
Budget to test with , and no committee between you and shipping an ad.
Rapidly changing priorities : our roadmap can pivot quickly. It's a fast-paced environment with a LOT of work to be done.
Flexibility required : you will have to learn new things all the time.
No agency, no designer to hand things to : if you don't make it, it doesn't exist.
Judged on pipeline, not on the work : a beautiful campaign that sourced nothing is a failure.
15-minute phone screen - with a founder
Short assignment
Craft deep dive (90 min)
Culture fit (1 hour)
We answer every application, and every candidate hears back within 3-5 days of each step. If it's not a hell yes, it's a no, and we'll tell you quickly and kindly.
Verified company details for this employer are not available yet.
USD 120000-130000 yearly / year
Full-time
Mid
Remote
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