We are looking for a results-driven B2B Performance Marketer to own our Paid Media initiatives at Springworks. You’ll run acquisition campaigns for our in-house products, events and our community. You’ll be playing a vital role across all major initiatives at Springworks. You’ll need to have a strong background in SaaS performance marketing, a deep understanding of customer acquisition strategies, and the ability to execute high-impact campaigns across multiple channels. Most importantly, you’ll need to stay updated with regards to the latest trends that’s happening in digital marketing, especially after the advent of AI.
Key Skills for This Role
RedditQuoraZoho CRMZapiern8nExcel
Full Job Posting
Role Overview
We are looking for a results-driven B2B Performance Marketer to own our Paid Media initiatives at Springworks. You’ll run acquisition campaigns for our in-house products, events and our community. You’ll be playing a vital role across all major initiatives at Springworks. You’ll need to have a strong background in SaaS performance marketing, a deep understanding of customer acquisition strategies, and the ability to execute high-impact campaigns across multiple channels. Most importantly, you’ll need to stay updated with regards to the latest trends that’s happening in digital marketing, especially after the advent of AI.
Responsibilities
Strategic Campaign Management: You’ll need to develop and execute high-performing paid media campaigns across platforms like Google, LinkedIn, Meta, Bing, YouTube and non-conventional channels like Reddit, Quora for experimentation. Leverage audience insights, competitive research, and market trends to craft data-backed targeting strategies that maximize conversion rates. You’ll need to set clear expectations and goals for each campaign wrt the Ad platform and make sure the stakeholders are informed and in-line with your vision.
You’ll need to develop and execute high-performing paid media campaigns across platforms like Google, LinkedIn, Meta, Bing, YouTube and non-conventional channels like Reddit, Quora for experimentation.
Leverage audience insights, competitive research, and market trends to craft data-backed targeting strategies that maximize conversion rates.
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You’ll need to set clear expectations and goals for each campaign wrt the Ad platform and make sure the stakeholders are informed and in-line with your vision.
Data-Driven Optimization: Continuously monitor, analyze, and refine campaign performance based on key metrics to maximize return on investment (ROI). You’ll need to look further than leads and need to tie your efforts directly to pipeline ~ revenue and take decisions accordingly.
Continuously monitor, analyze, and refine campaign performance based on key metrics to maximize return on investment (ROI).
You’ll need to look further than leads and need to tie your efforts directly to pipeline ~ revenue and take decisions accordingly.
Performance Tracking & Reporting: Monitor and optimize CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and CPL (Cost Per Lead) to ensure cost efficiency. You should be able to create excel dashboards that represent the most important pipeline metrics in accordance with our CRM (We use Zoho CRM at Springworks).
Monitor and optimize CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and CPL (Cost Per Lead) to ensure cost efficiency.
You should be able to create excel dashboards that represent the most important pipeline metrics in accordance with our CRM (We use Zoho CRM at Springworks).
A/B Testing, Automation & Experimentation: Implement testing frameworks to optimize landing pages, ad creatives, targeting strategies, and overall conversion rates. Set up automation workflows using tools like Zapier and n8n to improve efficiency, reduce manual workload, and ensure smooth data flow across marketing systems
Implement testing frameworks to optimize landing pages, ad creatives, targeting strategies, and overall conversion rates.
Set up automation workflows using tools like Zapier and n8n to improve efficiency, reduce manual workload, and ensure smooth data flow across marketing systems
Budget Management: Plan, allocate, and oversee marketing spend. Work together with the stakeholders across marketing and finance to ensure cost effectiveness.
Plan, allocate, and oversee marketing spend.
Work together with the stakeholders across marketing and finance to ensure cost effectiveness.
Collaboration with Design, Content, Sales & MarkOps: Collaborate across departments to ensure campaign efficiency. Ensure Ad creatives are in-line with both design and marketing, pipeline metrics are being achieved in coordination with Sales, content efforts with content teams for demand-gen campaigns and finally managing the entire marketing infrastructure by joining hands with Marketing Operations.
Collaborate across departments to ensure campaign efficiency. Ensure Ad creatives are in-line with both design and marketing, pipeline metrics are being achieved in coordination with Sales, content efforts with content teams for demand-gen campaigns and finally managing the entire marketing infrastructure by joining hands with Marketing Operations.
Requirements
3-5 years of hands-on experience in B2B SaaS performance marketing.
Strong understanding of SaaS sales cycles, customer lifetime value (CLV), and demand generation tactics.
Proficiency in running and optimizing multi-channel paid campaigns.
Expertise in using analytics tools to track campaign performance and drive strategic decisions.
Hands-on experience with A/B testing, audience segmentation, and funnel optimization.
Ability to manage budgets effectively while balancing growth and efficiency.
Up-to-date knowledge of digital advertising trends and best practices.
Benefits
Work from anywhere effortlessly with our remote setup perk: Rs. 30,000 for furniture and headphones, plus an annual addition of Rs. 5,000.
We care about your well-being! Our health scheme covers not only your physical health but also your mental and social well-being. We've got you covered from head to toe!
Say hello to endless possibilities with our learning and growth opportunities. We're here to fuel your curiosity and help you reach new heights.
Take a breather and enjoy 30 annual paid leave days. It's time to relax, recharge, and make the most of your time off.
Let's celebrate! We love company outings and celebrations that bring the team together for unforgettable moments and good vibes.
We'll reimburse your workation trips, turning your travel dreams into reality.
Join our remote team and experience the freedom and flexibility of asynchronous communication. Apply now!
Know more about Springworks:
Life at Springworks: https://www.springworks.in/blog/category/life-at-springworks/
