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The Associate Director, Performance is a strategic leader who provides integrated digital media expertise and data-driven recommendations while managing a team of digital specialists across search, social, and programmatic channels. Managing either a complex multi-line-of-business client or multiple client accounts, this role strengthens client relationships by applying performance marketing expertise to drive measurable results and ensure clients remain current with industry best practices.
The Associate Director will drive performance strategy across teams and clients, ensuring all digital recommendations are strategically integrated and that teams collaborate cohesively in support of business objectives. This role requires deep expertise in digital marketing channels and a comprehensive understanding of how performance marketing integrates with and influences broader marketing initiatives.
The Associate Director, Performance is a strategic leader who provides integrated digital media expertise and data-driven recommendations while managing a team of digital specialists across search, social, and programmatic channels. Managing either a complex multi-line-of-business client or multiple client accounts, this role strengthens client relationships by applying performance marketing expertise to drive measurable results and ensure clients remain current with industry best practices.
The Associate Director will drive performance strategy across teams and clients, ensuring all digital recommendations are strategically integrated and that teams collaborate cohesively in support of business objectives. This role requires deep expertise in digital marketing channels and a comprehensive understanding of how performance marketing integrates with and influences broader marketing initiatives.
Develop and execute performance marketing strategies across digital channels
Lead campaign planning and optimization initiatives
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Collaborate with clients to establish KPIs and performance targets
Conduct market analysis and competitive research to identify opportunities
Oversee day-to-day management of performance marketing campaigns
Monitor campaign performance metrics and ROI continuously
Optimize bidding strategies across paid search, social, and display channels
A/B test creative, messaging, and targeting approaches
Manage campaign budgets and ensure efficient spending
Mentor and supervise junior team members and coordinators
Assign tasks and manage workflow within the performance team
Provide guidance on best practices and campaign optimization techniques
Conduct performance reviews and provide constructive feedback
Serve as key client contact for performance marketing initiatives
Present campaign insights, recommendations, and results to clients
Address client concerns and implement requested optimizations
Build and maintain strong client relationships
Create comprehensive performance reports and dashboards
Analyze data to identify trends, patterns, and optimization opportunities
Present findings and strategic recommendations to stakeholders
Implement tracking and measurement frameworks
Work with creative, media planning, and account teams
Coordinate with analytics and data teams for insights
Participate in new business pitches and proposals
Share performance insights to inform broader agency strategies
Advanced data analysis and insight extraction capabilities
Ability to develop integrated multi-channel strategies
Financial acumen and budget optimization expertise
Understanding of marketing attribution models and measurement frameworks
Knowledge of industry verticals (e-commerce, B2B, financial services, healthcare, etc.)
Knowledge of how performance marketing integrates with broader initiatives
Proficiency with dashboard and visualization tools (Tableau, Power BI)
Advanced Excel/data management skills
Familiarity with marketing automation and CRM systems
Experience with APIs and data integration for reporting
Proven ability to mentor and develop high-performing teams
Consultative approach to client partnerships
Executive presentation and storytelling capabilities
Experience with new business development and pitch preparation
Track record of building long-term client relationships
Results-oriented with strong attention to detail
Proactive mindset with ability to anticipate opportunities and challenges
Adaptability and comfort operating in fast-paced environment
Intellectual curiosity and commitment to continuous learning
Strong work ethic and collaborative team approach
Global advertising and marketing services holding company.
Visit company websiteJobs and hiring trendsCAD 80000-85000 yearly / year
Full-time
Senior · 6+ years experience
Hybrid
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