Partnerships Manager - Co Brand Cards
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Key skills for this role
About the Role
Landmark Group seeks a Senior Partnerships Manager to lead co-branded credit card partnerships for the Shukran loyalty programme. The role involves partner onboarding, account management, strategic planning, campaign management, and team leadership.
Key Skills for This Role
Responsibilities
- Lead partner onboarding including project scoping, business cases, and go to market planning
- Manage day to day partner activities, performance reviews, and operational issues
- Develop annual and quarterly joint marketing plans with targets and budgets
- Oversee marketing campaign development and post campaign analysis
- Create and refine Customer Value Propositions for co branded products
- Use market intelligence to guide strategic decisions and identify risks
- Lead data analytics efforts and develop dashboards to track key metrics
- Ensure partnerships adhere to legal and regulatory standards
- Manage and mentor a support team, setting objectives and providing feedback
- Oversee cross functional projects related to co branded financial products
Requirements
- Experience in partnership development and account management
- Strong project management skills
- Experience in strategic planning and campaign management
- Data analytics and market intelligence capabilities
- Knowledge of regulatory compliance in financial products
- Team leadership and mentoring experience
Full Job Posting
Role Overview
- Shukran is the region’s largest retail loyalty programme, owned and operated by Landmark Group.
- The role is Senior Partnerships Manager – Co Brand, focusing on developing and launching loyalty linked financial products such as co branded credit cards across GCC.
Partnership Development and Management
- Collaborate with internal and external stakeholders to lead partner onboarding, including project scoping, project management, business cases, digital implementation, and go to market planning.
- Manage partner activities on a day to day basis, reviewing performance, managing operational issues, and following up on outstanding dues and payments.
- Build and maintain strong relationships with key stakeholders across all partners, monitor performance against contractual obligations, manage governance meetings, and address issues.
Strategic Planning and Execution
- Develop annual and quarterly joint marketing plans with partners, including target setting, preparing budgets, and monitoring performance.
- Oversee development and execution of marketing campaigns in collaboration with marketing team, provide input on campaign design, and run post campaign analysis.
- Create and refine Customer Value Propositions (CVPs) for co branded products to meet customer segment needs and drive growth.
Market and Data Analytics
- Use market intelligence to guide strategic decisions, identify risks and opportunities, and recommend ways to refine approaches.
- Lead data analytics efforts to support marketing strategies and performance management, develop and maintain dashboards and reports.
Compliance and Standards
- Ensure all partnerships adhere to legal and regulatory standards, manage contractual compliance including SLAs and payment commitments.
- Follow partnership framework and key account management best practices, proactively address compliance issues.
Leadership and Project Management
- Manage and mentor a support team, setting objectives, providing feedback, and supporting professional development.
- Oversee cross functional projects related to co branded financial products, ensuring timely and effective execution.
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