Partnerships Manager - Co Brand Cards
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Key skills for this role
About the Role
Landmark Group is seeking a Senior Partnerships Manager for Co-Brand Cards to lead the development and management of loyalty-linked financial products. The role involves partner onboarding, account management, strategic planning, campaign management, and team leadership.
Key Skills for This Role
Responsibilities
- Lead partner onboarding including project scoping, project management, business cases, digital implementation, and go to market planning
- Manage partner activities on a day to day basis, reviewing performance, managing operational issues, and following up on dues and payments
- Build and maintain strong relationships with key stakeholders across all partners
- Develop annual and quarterly joint marketing plans with partners, including target setting and budget preparation
- Oversee the development and execution of marketing campaigns in collaboration with the marketing team
- Create and refine Customer Value Propositions (CVPs) for co branded products
- Use market intelligence to guide strategic decisions and identify risks and opportunities
- Lead data analytics efforts to support marketing strategies and performance management
- Ensure all partnerships adhere to legal and regulatory standards
- Manage and mentor a support team, setting objectives and providing feedback
Requirements
- Experience in partnership development and management
- Experience in account management and relationship management
- Experience in strategic planning and campaign management
- Experience in data analytics and market insights
- Experience in team leadership and project management
- Knowledge of regulatory compliance and standards
Full Job Posting
Role Overview
- Shukran is the region’s largest retail loyalty programme, owned and operated by Landmark Group.
- We are looking to create a complete customer centric engagement ecosystem to drive incremental value to all stakeholders.
- This entails developing and launching loyalty linked financial products such as co branded credit cards across GCC.
Partnership Development and Management
- Collaborate with all internal and external stakeholders to lead the onboarding process, including project scoping, project management, business cases, digital implementation, and go to market planning.
- Manage partner activities on a day to day basis, reviewing partner performance, managing operational issues, and following up on any outstanding dues and payments.
- Build and maintain strong relationships with key stakeholders across all partners. Monitor performance against contractual obligations, manage governance meetings, and promptly address any issues or discrepancies.
Strategic Planning and Execution
- Develop annual and quarterly joint marketing plans with partners, including target setting, preparing budgets, and monitoring performance against these targets.
- In collaboration with the marketing team, oversee the development and execution of marketing campaigns. Provide input on campaign design and run post campaign analysis.
- Create and refine Customer Value Propositions (CVPs) for co branded products, ensuring they meet the needs of targeted customer segments and drive growth.
Market and Data Analytics
- Use market intelligence to guide strategic decisions, identify risks and opportunities, and recommend ways to refine approaches and priorities.
- Lead data analytics efforts to support marketing strategies and performance management. Develop and maintain dashboards and reports to track key metrics.
Compliance and Standards
- Ensure all partnerships adhere to legal and regulatory standards. Manage contractual compliance, including SLAs and payment commitments.
- Follow the partnership framework and key account management best practices and proactively address any compliance issues.
Leadership and Project Management
- Manage and mentor a support team, setting objectives, providing feedback, and supporting their professional development.
- Oversee cross functional projects related to co branded financial products, ensuring timely and effective execution.
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