The On-Premise Business Development Representative is responsible for driving sales growth, distribution, and brand presence within bars, restaurants, hotels, entertainment venues, and other on-premise accounts. This position focuses on building strong customer relationships, identifying new business opportunities, executing promotional programs, and ensuring exceptional brand visibility to achieve sales objectives. The On-Premise Business Development Representative plays a critical role in expanding market share, increasing account penetration, and supporting supplier and company growth initiatives.
Full Job Posting
JOB DESCRIPTION
Position: On-Premise Business Development Representative
Reports to: Sales Manager
Job Summary
The On-Premise Business Development Representative is responsible for driving sales growth, distribution, and brand presence within bars, restaurants, hotels, entertainment venues, and other on-premise accounts. This position focuses on building strong customer relationships, identifying new business opportunities, executing promotional programs, and ensuring exceptional brand visibility to achieve sales objectives. The On-Premise Business Development Representative plays a critical role in expanding market share, increasing account penetration, and supporting supplier and company growth initiatives.
Essential Duties and Responsibilities
Business Development and Sales Growth
Develop and maintain relationships with owners, managers, beverage directors, and key decision-makers within assigned on-premise accounts.
Drive sales growth through increased distribution, menu placements, tap handles, package placements, and promotional activations.
Identify, prospect, and secure new business opportunities within assigned territories.
Consistently meet or exceed sales goals, KPIs, and other performance targets.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
Present new products, seasonal offerings, and promotional initiatives to customers.
Execute sales strategies designed to increase market share and account penetration.
Maintain a strong pipeline of prospective accounts and business development opportunities.
Track sales activities and provide regular reports to management.
Account Management and Customer Relations
Conduct regular account visits to assess performance, identify opportunities, and address customer needs.
Build and maintain strong customer relationships through consistent communication and superior service.
Ensure execution excellence within assigned accounts, including product visibility, promotional displays, and merchandising standards.
Respond promptly to customer inquiries, concerns, and service issues.
Support customer retention efforts by delivering value-added solutions and business insights.
Maintain accurate records of account activities, sales performance, and customer interactions.
Marketing and Promotional Execution
Execute sales and marketing programs to enhance brand awareness and consumer engagement.
Coordinate and support promotional activities, special events, tastings, and account activations.
Collaborate with supplier partners, marketing teams, and distributor personnel to ensure successful program execution.
Communicate brand priorities, promotional opportunities, and supplier initiatives to assigned accounts.
Monitor promotional effectiveness and provide feedback and recommendations for improvement
Market Analysis and Reporting
Analyze sales trends, account performance, and market conditions to identify growth opportunities.
Monitor competitive activity and provide market intelligence and recommendations to management.
Utilize sales data and reporting tools to evaluate account performance and prioritize business opportunities.
Prepare and submit accurate sales reports, account updates, and territory activity reports.
Assist management with forecasting and strategic planning initiatives as needed.
Education and Experience
Bachelor’s degree in Business, Marketing, Communications, or a related field preferred.
1-5 years of experience in sales, business development, beverage alcohol, hospitality, consumer packaged goods (CPG), or a related industry.
Experience working with bars, restaurants, hotels, entertainment venues, or other on-premise accounts preferred.
Proven ability to build customer relationships and achieve sales goals.
Knowledge of the beverage alcohol industry and on-premise sales environment preferred.
Knowledge, Skills, and Abilities
Strong business development and prospecting skills.
Excellent relationship-building and customer service abilities.
Strong negotiation, communication, and presentation skills.
Ability to work independently and manage multiple priorities effectively.
Strong organizational and time management skills.
Ability to analyze sales trends and identify growth opportunities.
Proficiency in Microsoft Office Suite, including Word, Excel, Outlook, and PowerPoint.
Experience with CRM systems and sales reporting tools preferred.
Ability to collaborate effectively with internal teams, supplier representatives, and customers.
Knowledge of beverage merchandising, promotional planning, and account development strategies.
Physical Requirements
Frequent travel throughout the assigned territory.
Ability to lift, carry, and transport promotional materials, point-of-sale items, and product samples as needed.
Regular walking, standing, bending, reaching, and carrying materials during account visits and events.
Ability to work in restaurant, bar, hospitality, warehouse, and office environments.
Ability to operate a motor vehicle safely and effectively while conducting business activities.
Work Environment
This role involves frequent travel within a local or regional territory using a personal vehicle (with mileage reimbursement if applicable).
Schedule may include evenings, weekends, holidays, and occasional overtime based on business needs, events, and customer requirements.
Frequent interaction with customers, supplier representatives, and internal teams is required.
Licenses and Certifications
Valid driver’s license and clean driving record required.
Must maintain reliable transportation.
Ability to meet company vehicle safety and insurance requirements, if applicable.
Additional Information
This job description is intended to describe the general nature and level of work being performed. It is not an exhaustive list of all responsibilities, duties, and skills required. Management reserves the right to assign or reassign other related duties and responsibilities as needed to meet organizational needs.
Equal Employment Opportunity Statement
Mitchell Companies is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other status protected by applicable law.
Employment offers are conditional and subject to the satisfactory completion of a background check and drug screening. Failure to meet the company’s established criteria may result in withdrawal of the employment offer.
About Mitchell Companies
Wholesale & Distribution550 employeesFounded 1949
Family-owned business group operating beverage distributors, Mitchell Signs, Southern LED Solutions, and Chesapeake Beverage.
