Mgr-MarketingCommunications II
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Key skills for this role
About the Role
Marriott International seeks a Marketing Communications Manager to develop and execute marketing plans for a property, managing e-commerce opportunities and building relationships with tourism bureaus.
Key Skills for This Role
Responsibilities
- Complete marketing plan for property and manage all e commerce opportunities
- Develop leisure marketing plan addressing distribution of rate offers, packages, and programs to build occupancy
- Maintain, update, and manage all web sites
- Coordinate offers and information for publications and brand loyalty reward mailings
- Develop brochure and property collateral materials
- Manage marketing budget and track ROI of all marketing initiatives
- Evaluate new marketing opportunities and ensure property representation on quality internet sites
- Work closely with Convention Bureaus and Chambers of Tourism
- Plan and supervise photo shoots
- Act as liaison between corporate and individual properties for program rollout
Requirements
- High school diploma or GED; 2 years experience in sales and marketing or related professional area
- OR 2 year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required
Full Job Posting
Job Summary
- Responsible for completing marketing plan for property.
- Manages all e commerce opportunities.
- Develops a good working relationship with tourism bureaus and community leaders.
Candidate Profile Education and Experience
- High school diploma or GED; 2 years experience in the sales and marketing or related professional area.
- OR 2 year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required.
Conducting Daily Marketing Activities that Achieve Department Goals
- Assists in region wide coordination of rooms, food and beverage, spa, and golf promotions.
- Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
- Maintains, updates, and manages all web sites.
- Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
- Develops brochure and property collateral materials.
- Participates in all property imaging work (e.g., signage).
- Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
- Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
- Ensures consistent marketing message is communicated in all advertising and collateral efforts.
- Manages marketing budget throughout year.
- Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.
- Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.
Using Knowledge of Market Trends and Target Customer Information to Maximize Rev
- Evaluates new marketing opportunities for the property.
- Ensures property is represented on all quality internet sites that have the potential of providing business.
- Works closely with respective Convention Bureaus and Chambers of Tourism.
- Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
- Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
- Develops strategic marketing plan for property, includes group, leisure and local efforts.
- Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.
Building Successful Relationships that Generate Sales & Marketing Opportunities
- Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
- Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
- Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.
- Works with media buyer to plan and execute advertising.
- Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.
- Assists property with materials, tracking/analysis and presentations to owners.
- Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.
Additional Marketing Responsibilities
- Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.).
- Ensures that property is following all corporate marketing guidelines.
- Approves all invoicing through MarrCom office.
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