Merchant Management & Community Lead

Overview

Responsibilities

• Own and manage the full merchant (seller) lifecycle, including onboarding, activation, growth, dormancy, and reactivation, to drive sustained engagement and GMV growth
• Build and optimize merchant operations frameworks, including segmentation and tiered management strategies to improve supply quality
• Lead merchant acquisition and onboarding initiatives, developing scalable channels to source sellers (e.g., platform migration, partnerships, community/referral programs)
• Manage a large-scale supply side with 10,000+ active merchants, ensuring healthy ecosystem growth and supply diversity
• Design and cultivate a strong merchant community, including culture building and cohort-based (circle/layered) operations to increase engagement and retention
• Establish merchant growth programs, including training, enablement tools, incentives, and traffic support
• Collaborate cross-functionally with product, data, and marketing teams to improve merchant experience and platform efficiency
• Drive international expansion efforts, including multi-language and multi-region merchant strategies

Requirements

• Proven experience in a marketplace environment, with hands-on exposure to buyer operations, merchant/seller operations, and/or community operations
• Strong understanding of the merchant lifecycle (Onboarding to Activation to Growth to Dormancy to Reactivation)
• Experience managing 10,000+ active merchants on the supply side
• Demonstrated success in merchant acquisition and scaling supply, including identifying and building sourcing channels
• Solid experience in community building and cohort-based operations; proven ability to foster engagement and loyalty
• Not limited to brand marketing or traditional B2C BD; strong platform and supply-side operations mindset required
• Bilingual in English and Chinese, with exposure to international markets or global operations
• Strong analytical and strategic thinking skills, with a data-driven approach to decision-making
• Self-starter with the ability to learn and apply AI tools to improve operational efficiency

Preferred Qualifications

• Experience in cross-border e-commerce or global marketplace platforms
• Track record of building merchant or community systems from 0 to 1
• Familiarity with AI applications in operations (e.g., automation, content generation, merchant enablement tools)
• We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses.
• These tools assist our recruitment team but do not replace human judgment.
• Final hiring decisions are ultimately made by humans.
• If you would like more information about how your data is processed, please contact us.