MarTech Specialist
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Key skills for this role
About the Role
TestCrew is hiring a MarTech Specialist in Riyadh to plan, implement, and optimize marketing technology solutions. The role involves managing marketing automation platforms, CRM integrations, and analytics tools to support demand generation.
Key Skills for This Role
Responsibilities
- Plan, implement, and optimize marketing technology solutions supporting digital growth and demand generation
- Manage marketing automation platforms, CRM integrations, analytics tools, and campaign tracking
- Collaborate with marketing, sales, and technology teams to design workflows, segment audiences, and execute multichannel campaigns
- Configure and test MarTech tools, create dashboards and reports, and troubleshoot technical issues
- Coordinate with vendors and recommend improvements to enhance lead management, conversion, and customer engagement
- Stay current with MarTech trends, document processes and best practices
Requirements
- Experience with core MarTech platforms such as marketing automation tools (e.g., HubSpot, Marketo, or similar), CRM systems, and campaign management solutions
- Skills in data analytics and reporting, including building dashboards, tracking KPIs, and interpreting funnel and attribution data
- Capabilities in digital marketing operations, including audience segmentation, email and landing page setup, lead scoring, and nurturing workflows
- Technical aptitude in integrations and configuration, such as API based connections, tag management, tracking pixels, and basic troubleshooting
- Strong communication and collaboration skills, with ability to work closely with marketing, sales, and engineering stakeholders
- Relevant experience in B2B technology, software testing, or Quality Engineering industries is beneficial
Full Job Posting
Role Description
- The MarTech Specialist will be responsible for planning, implementing, and optimizing marketing technology solutions that support TestCrew’s digital growth and demand generation objectives. This full time, on site role based in the Riyadh Region includes managing marketing automation platforms, CRM
Responsibilities
- Collaborate with marketing, sales, and technology teams to design workflows, segment audiences, execute multichannel campaigns, and maintain clean, reliable marketing data.
- Configure and test MarTech tools, creating dashboards and reports, troubleshooting technical issues, coordinating with vendors, and recommending improvements.
- Stay current with MarTech trends, documenting processes and best practices, and supporting alignment of marketing technology with overall business and Quality Engineering objectives.
Qualifications
- Experience with core MarTech platforms, such as marketing automation tools (e.g., HubSpot, Marketo, or similar), CRM systems, and campaign management solutions.
- Skills in data analytics and reporting, including building dashboards, tracking KPIs, and interpreting funnel and attribution data.
- Capabilities in digital marketing operations, including audience segmentation, email and landing page setup, lead scoring, and nurturing workflows.
- Technical aptitude in integrations and configuration, such as API based connections, tag management, tracking pixels, and basic troubleshooting across tools.
- Strong communication and collaboration skills, with the ability to work closely with marketing, sales, and engineering stakeholders in a fast paced environment.
- Relevant experience in B2B technology, software testing, or Quality Engineering industries is beneficial, particularly in supporting demand generation.
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