Martech Solutions Specialist

Overview

Multibank Group

Role Overview

Tracking Execution & Data Alignment

• Execute and maintain tracking implementation based on defined tracking strategies and guidelines.
• Ensure consistency of events, naming conventions, and data structures across platforms and tools.
• Translate business and marketing requirements into accurate and scalable tracking setups.
• Support the rollout of tracking across new features, products, and markets.
• Maintain clear documentation of tracking logic, event structures, and data flows.

Attribution & Integrations

• Support integrations between browser, server and mobile data source, analytics tools, MMPs, and advertising platforms.
• Assist in maintaining accurate attribution across paid media channels.
• Ensure required data points and identifiers are consistently captured and passed across systems for a full view of the user journey.
• Collaborate with marketing teams to align tracking with campaign and attribution requirements.
• Support the reliability of data flows between tracking systems and downstream platforms.

Monitoring & Issue Resolution

• Monitor tracking performance and identify inconsistencies or gaps in marketing data.
• Investigate and troubleshoot tracking issues across web and mobile environments.
• Work with engineering, development, and data teams to resolve discrepancies and improve tracking reliability.
• Support ongoing improvement of tracking reliability and data quality across releases, updates, and platform changes.

Cross-Functional Collaboration

• Work closely with stakeholders, and liaise between Marketing, Product, Engineering, and Data teams to understand tracking needs and ensure proper implementation.
• Follow technical guidance while contributing to improving processes and data quality.
• Align tracking execution with broader business, product, and marketing objectives.
• Communicate clearly on tracking status, issues, and dependencies across teams.

Qualifications & Skills

• 3+ years hands-on experience in MarTech and analytics, preferably in FinTech or a related industry.
• Hands-on experience with Google Tag Manager, analytics platforms - including GA4, Firebase and similar - and MMPs (Adjust or similar) is a MUST.
• Proven experience with major ad platforms (Meta, Google Ads, TikTok, etc.) and an in-depth understanding of browser- and server-side tracking setup and attribution signals.
• Familiarity with CDPs (Segment or similar) and a solid understanding of attribution and event-based tracking.
• Understanding of API integrations is a plus.
• Familiarity with CRMs, engagement platforms, behavioural analytics and reporting tools is a plus.
• Excellent problem-solving skills, attention to detail and ability to work with cross-functional teams.
• Bachelor's degree in Marketing/Business Analytics, Information Systems, Computer Science or a related field.
• Background in Forex, Crypto, or financial services is a plus.

Why Join Us?

• Work with an industry-leading global financial institution.
• Competitive salary and comprehensive employee benefits.
• Opportunities for professional growth and career advancement.
• Collaborative, inclusive, and dynamic work environment.
• Commitment to innovation and professional excellence.
• *Become part of our international community at MultiBank Group, dedicated to excellence, innovation, and shaping the future of finance.*