Marketing Specialist – Holiday Homes

About the Role

Compensation

• Salary is determined based on market evaluation and candidate experience.
• Pay is listed from AED 5,000 per month.

Workplace

• The work location is hybrid remote in Dubai.

Requirements

• Previous UAE Holiday Homes, vacation-rental, or short-term-rental experience is mandatory.
• Two to three years of relevant UAE marketing experience is required.
• Strong knowledge of the Dubai Holiday Homes market and experience promoting short-term residential rentals are required.
• Experience with property-listing platforms, social media, digital marketing, content creation, and online advertising is required.
• Understanding of occupancy, ADR, RevPAR, booking conversion, and revenue KPIs is advantageous.
• Excellent written and spoken English is mandatory.
• Strong copywriting, communication, analytical, organizational, and campaign-management skills are required.
• UAE-based candidates are preferred.

Marketing Responsibilities

• Develop marketing strategies for the Dubai Holiday Homes and short-term rental market.
• Manage property promotion across online channels and booking platforms.
• Create campaigns for occupancy, direct bookings, revenue, visibility, seasonal periods, special offers, and low-occupancy dates.
• Manage social media planning, posting, promotions, and engagement.
• Create property content and coordinate photography, video, descriptions, and promotional materials.
• Optimize listings for visibility, ranking, inquiries, and conversion.
• Monitor market trends, competitor pricing, promotions, and guest demand.
• Coordinate with Operations and Guest Relations to reflect the actual property offering and guest experience.
• Support acquisition and onboarding of new properties and identify new marketing opportunities.
• Analyze and report on leads, bookings, engagement, occupancy, and ROI.

Coordination Responsibilities

• Coordinate with external marketing agencies, photographers, designers, influencers, and suppliers when required.
• Assist with brand positioning in the competitive Dubai Holiday Homes market.

What We Offer

• The position is full-time within a growing Dubai Holiday Homes business.
• The role offers responsibility for marketing strategies across a growing property portfolio.
• The company provides a professional working environment and career growth opportunities.

Application Notes

• Applicants must clearly demonstrate previous UAE Holiday Homes experience in their CV.
• Candidates with only general marketing, real estate sales, social media, or unrelated industry experience will not be considered.