Marketing Specialist
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Key skills for this role
About the Role
We are looking for a part-time Marketing Specialist to support the planning and execution of marketing campaigns for The UAE Times. The role involves market research, marketing strategy development, coordinating sales and promotional activities, and supporting customer engagement initiatives.
Key Skills for This Role
Responsibilities
- Support the planning and execution of marketing campaigns that promote The UAE Times’ content, services, and brand
- Conduct market research to inform marketing decisions
- Assist with marketing strategy development
- Coordinate sales and promotional activities
- Support customer engagement initiatives
- Draft marketing copy for digital channels
- Monitor campaign performance
- Collaborate with editorial and social media teams to ensure consistent messaging
- Help manage audience feedback and contribute ideas to grow readership
- Maintain accurate marketing documentation and reports
Requirements
- Strong communication skills, including clear written and verbal communication
- Ability to conduct market research, analyze audience behavior, and interpret trends
- Experience with sales support activities, such as coordinating promotions or assisting with partnership outreach
- Knowledge of marketing strategy, including campaign planning and basic performance metrics
- Proficient customer service skills
- Familiarity with digital marketing tools and social media platforms
- Strong organizational and time management abilities
- Relevant education in Marketing, Communications, Business, or related field, or equivalent practical experience
Full Job Posting
Role Description
- This part time Marketing Specialist role is hybrid, based in Dubai with flexibility for some work from home arrangements.
- The Marketing Specialist will support the planning and execution of marketing campaigns that promote The UAE Times’ content, services, and brand.
- Day to day responsibilities include conducting market research, assisting with marketing strategy development, coordinating sales and promotional activities, and supporting customer engagement initiatives.
- The role involves drafting marketing copy for digital channels, monitoring campaign performance, and collaborating with editorial and social media teams to ensure consistent messaging.
- The Marketing Specialist will also help manage audience feedback, contribute ideas to grow readership, and maintain accurate marketing documentation and reports.
Qualifications
- Strong Communication skills, including clear written and verbal communication and the ability to adapt messages to different audiences.
- Ability to conduct Market Research, analyze audience behavior, and interpret trends to inform marketing decisions.
- Experience with Sales support activities, such as coordinating promotions, assisting with partnership outreach, or responding to advertiser inquiries.
- Knowledge of Marketing Strategy, including campaign planning, basic performance metrics, and content promotion best practices.
- Proficient Customer Service skills, with a focus on responsiveness, empathy, and maintaining positive audience and client relationships.
- Familiarity with digital marketing tools and social media platforms (e.g., Instagram, X, LinkedIn, email marketing tools) is beneficial.
- Strong organizational and time management abilities, with the capacity to handle multiple tasks in a part time hybrid environment.
- Relevant education in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Prior experience in media, publishing, or online content platforms in the UAE or GCC region is an advantage.
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