Marketing Specialist
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Key skills for this role
Role Overview
Serve as the focal point for market-facing marketing, brand positioning, content governance, exhibitions, and internal marketing communications.
Translate company strategy, technical capabilities, operational achievements, and growth priorities into credible and commercially relevant market messaging.
Work directly with senior management and stakeholders across an integrated Engineering, Procurement, Services company.
Key Skills for This Role
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About the Job
Serve as the focal point for market-facing marketing, brand positioning, content governance, exhibitions, and internal marketing communications.
Translate company strategy, technical capabilities, operational achievements, and growth priorities into credible and commercially relevant market messaging.
Work directly with senior management and stakeholders across an integrated Engineering, Procurement, Services company.
Key Responsibilities
- Support marketing strategies and campaigns aligned with business objectives.
- Maintain brand identity, market presence, and corporate communications.
- Manage social media, website content, and online engagement.
- Develop presentations, brochures, case studies, promotional materials, and business development resources.
- Manage external vendors, agencies, and service providers while maintaining quality and brand consistency.
- Support internal communications and awareness of company capabilities and priorities.
- Monitor marketing performance and recommend improvements.
Required Qualifications and Experience
- Bachelor's degree in marketing, business, communications, or a related field.
- Minimum 4 years of relevant B2B marketing or communications experience, with a target range of 4-8 years.
- Minimum 2 years of direct marketing experience in a B2B industrial environment such as energy, engineering, EPC, manufacturing, or automation.
- Strong written and verbal communication skills in English.
- Experience in digital marketing, content creation, social media management, and marketing communications.
- Ability to develop professional presentations, promotional materials, and customer-facing content.
- Strong organizational, coordination, and stakeholder management skills.
- Willingness to travel for business meetings, customer events, conferences, and exhibitions when required.
Preferred Qualifications and Skills
- Experience in oil and gas, energy, engineering, industrial, manufacturing, or related sectors.
- Familiarity with digital marketing, AI-enabled productivity tools, and content development platforms.
- Experience organizing exhibitions, conferences, or corporate events.
- Experience working with external agencies, designers, and suppliers.
- Relevant professional certifications in marketing, communications, or digital marketing.
- Prior MEA energy-market exposure.
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