Marketing & Social Media Manager

Job Summary

Key Responsibilities

• Develop and execute annual marketing and social media strategies aligned with business objectives.
• Plan and manage digital and traditional marketing campaigns across relevant channels.
• Create and maintain a social media content calendar and manage company social media accounts.
• Oversee posts, videos, graphics, advertisements, and promotional materials.
• Maintain consistent brand identity, tone of voice, and messaging across all channels.
• Monitor comments, messages, reviews, and online conversations and ensure timely responses.
• Manage paid advertising campaigns on Meta, Google, LinkedIn, TikTok, and other platforms.
• Conduct market, competitor, customer, and industry trend analysis.
• Coordinate with creative professionals, agencies, influencers, and external service providers.
• Develop lead-generation campaigns supporting sales and revenue targets.
• Manage marketing budgets and monitor campaign expenditure.
• Track analytics, prepare management reports, measure KPIs, and recommend improvements.

Qualifications and Experience

• Bachelor’s degree in Marketing, Communications, Business Administration, Media, or a related field.
• Minimum 5 years of relevant marketing and social media experience, including supervisory or managerial responsibility.
• Experience developing marketing strategies and managing integrated campaigns.
• Strong knowledge of social media platforms, content planning, paid advertising, and digital analytics.
• Experience managing marketing budgets, agencies, suppliers, and external partners.
• Proficiency in Meta Business Suite, Google Analytics, Google Ads, and social media management platforms.
• Knowledge of SEO, email marketing, CRM systems, and content-management systems is an advantage.
• Arabic and English proficiency is preferred.

Skills and Competencies

• Strategic planning, commercial awareness, leadership, and team-management skills.
• Strong writing, editing, communication, creativity, and attention to detail.
• Analytical and data-driven decision-making, campaign management, and project-management skills.
• Budget management, vendor negotiation, prioritization, deadline management, and results orientation.