ashby
Marketing Program Specialist
Finvari
Seattle, USA
Full-time
Mid · 4+ years experience
Hybrid
USD 95000-120000 yearly / year
Discovered 1 weeks ago
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Responsibilities
- Support planning and execution of trade shows, conferences, customer events, and partner programs, including registration, logistics, vendor and shipment coordination, event materials, attendee coordination, and post-event follow-up
- Coordinate webinars and virtual events from planning through follow-up, including speaker scheduling, registration pages, promotional communications, platform setup, rehearsals, attendee tracking, and follow-up materials
- Support execution of marketing campaigns across email, web, social, and partner channels, including content development, proofreading, scheduling, list management, and performance tracking
- Support development and distribution of marketing content, including customer stories, blog posts, social content, presentations, event materials, and newsletters
- Maintain and organize sales enablement materials, including presentations, one-pagers, customer proof points, product resources, email templates, and event follow-up content
- Coordinate marketing projects, calendars, timelines, approvals, and deliverables across internal teams, external partners, agencies, speakers, and vendors
- Partner with sales on pre- and post-event outreach, and support campaign and program reporting, including campaign records, registration and engagement tracking, lead list management and handoffs, and performance results
- Support evaluation of new event and sponsorship opportunities based on audience fit and ROI
- Support general marketing operations, including CRM data management, asset organization, vendor coordination, promotional inventory, and documenting repeatable processes
Qualifications
- Bachelor’s degree and 4+ years of marketing, event marketing, or marketing operations experience
- Experience owning event logistics and vendor relationships end to end, across in-person and virtual events
- Comfortable writing, editing, and proofreading marketing content
- Experience with CRM and marketing platforms (e.g. Salesforce, HubSpot, Marketo, or similar) and project management tools
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