Marketing & PR Executive
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Key skills for this role
About the Role
Geekay Group is seeking a Marketing & PR Executive to manage brand marketing executions, PR activities, and influencer partnerships. The role involves social media content management, media monitoring, and influencer management to amplify brand visibility.
Key Skills for This Role
Responsibilities
- Develop and implement social media strategies for brands across multiple platforms
- Create and curate engaging content (text, images, videos) tailored to each client
- Schedule and post content consistently, ensuring alignment with brand guidelines
- Engage with followers and respond to comments and messages professionally
- Analyze social media performance and provide regular reports with insights
- Monitor media outlets and social channels for client mentions and industry trends
- Manage and update media lists for client outreach
- Assist with crafting press releases, media kits, and PR pitches
- Identify and vet influencers aligned with client objectives
- Negotiate influencer contracts and oversee campaign execution
- Track and measure influencer campaign performance and ROI
- Collaborate with internal teams to ensure cohesive messaging
Requirements
- Experience in social media content management across multiple platforms
- Experience in PR monitoring and media relations
- Experience in influencer management
- Excellent communication and strategic thinking skills
- Ability to analyze performance metrics and provide recommendations
Full Job Posting
Job Overview
- The Marketing & PR executive is responsible for managing our brands marketing executions including planning & reporting, overseeing PR activities, and handling influencer partnerships.
- You will ensure our brands have a strong online & offline presence by planning & developing engaging content, monitoring media coverage, and cultivating relationships with influencers & retailers to amplify brand visibility.
- This role requires creativity, strategic thinking, and excellent communication skills.
Key Responsibilities
- Develop and implement social media strategies for brands and clients across multiple platforms (Instagram, Facebook, TikTok, Twitter, LinkedIn, etc.).
- Create and curate engaging content (text, images, videos) tailored to the specific needs and voice of each client.
- Schedule and post content consistently, ensuring all posts align with client goals and brand guidelines.
- Engage with followers and respond to comments and messages in a timely and professional manner.
- Analyze social media performance using analytics tools and provide regular reports with insights and recommendations for improvement.
- Monitor media outlets, blogs, and social channels to track client mentions, industry trends, and competitor activity.
- Manage and update media lists, ensuring key journalists, bloggers, and editors are identified for client outreach.
- Assist with crafting press releases, media kits, and PR pitches that align with brand & client messaging.
- Track and measure the success of PR campaigns by monitoring media coverage and analysing results.
- Report on PR coverage, including sentiment analysis, reach, and impact on client brand awareness.
- Identify and vet influencers (micro, macro, or industry specific) who align with brand & client and campaign objectives.
- Build and maintain strong relationships with influencers, ensuring they understand campaign goals and expectations.
Compensation
- Pay: AED6,500.00 AED7,000.00 per month
Work Location
- Work Location: In person
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